Depending on your age and preferred cultural touchstones, the title of this column is ether instantly recognizable or a complete mystery. If it’s the latter, the video below, excerpted from a 1998 episode of South Park, should shed some light.
The underwear gnomes’ profit strategy has become a widely cited meme in the intervening years, owing to its effective illustration of the shortcomings of many strategic plans. The premise sounds interesting; the outcome sounds great; but the opaque middle step, whereby the interesting premise is somehow converted into bags of money through mysterious processes, is entirely glossed over.
I’ve . . . [more]