Watching Canada win gold in men’s hockey and landing our nation the Olympic record for most gold medals won by any country in winter sports was an unforgettable experience. The national celebration and the pride and the joy we are all experiencing at being Canadian is something to savor.
“Own the Podium” – never liked it. Seemed so un-Canadian, so boastful, so competitive, and yet… how effective. As a brand “Own the Podium” named the dream and captured the aspirations of our athletes and fans.
As we return to life as usual what else can we take from these games? . . . [more]