The biggest question I’ve been getting lately from clients and potential clients is why they need to bother with things like organizing documents or content, and why taxonomy and metadata needs to be applied. Why can’t they just drop in a search tool like Google to work its magic instead? Why bother spending time cleaning out irrelevant stuff and getting the useful material into good order?
I tell them essentially it is things like the structure, organization, and metadata such as keywords, taxonomy, author names, dates created and modified, that help the search engines do their job. The better things . . . [more]