The Googlization of Everything
“Don’t be evil,” is Google’s motto, or one of them at least. But even were that the central pillar supporting the nine-year-old giant, Siva Vaidhyanathan, a Professor at the University of Virginia, would still be worried, worried enough to write a book called The Googlization of Everything: How One Company is Disrupting Culture, Commerce and Community — and Why We Should Worry. Well, to be writing a book called “The G of E etc.”: he’s constructed a blog of that very same name that will document and invite comment on his work as it proceeds. He puts it this . . . [more]