Do you rank attending law firm social events right down there on the popularity scale below having a root canal? If so, you’ll identify with a young lawyer in one… [more]
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archive for the ‘Columns: Legal Marketing’ category Small Talk Is a Big Opportunity: How to Work a Room by Margaret McCaffery Friday, January 27th, 2012
Do you rank attending law firm social events right down there on the popularity scale below having a root canal? If so, you’ll identify with a young lawyer in one… [more] How to Avoid Resource-Draining One-Off Marketing Activities by Susan Van Dyke Friday, January 13th, 2012
Many firms and lawyers alike still approach marketing as a task on a to-do list. Get carpets replaced, schedule articling student interviews, get a marketing speaker for the associates… Legal Business Development: Embrace Uncertainty With Certainty by Paula Black Tuesday, January 10th, 2012
Uncertainty… is a lawyer's discomfort. When I sit down with clients and ask them to "project how many cases this business development initiative could produce," they squirm in their seats.… [more]
I attended an interesting webinar on “Content Curation on the Social Intranet.” given by Shel Holtz of Holtz Communication + Technology on December 13th. While the concept is not new… [more]
Creating an annual roundup of legal web technology predictions was never on my personal "to do" list. Rather, it was an accidental offering started here at Slaw a few years… [more] Sponsorships: Waste of Time and Money or Essential to Good Client Relationships? by Margaret McCaffery Thursday, December 15th, 2011
This scenario will be familiar to any marketing staffer in a large law firm: the phone rings and it's someone asking why you haven't sent them the firm logo for… [more]
If at first you don’t succeed, try and try again. That is the old-fashioned premise behind a relatively new web marketing strategy known as remarketing or retargeting. And if you… [more] Maximize Your Content Marketing: Get New Traffic From Old Content by Allison C. Shields Tuesday, November 29th, 2011
I like to encourage lawyers to ‘repurpose.’ Repurposing is using what you have already done (including legal work) in new and different ways to attract the attention of a new… [more]
Lawyers know best. It must be true otherwise they wouldn’t always be asking for marketing material to give to a prospect prior to the first meeting. Revisiting PDFs for Law Firm Websites & Mobile Publishing by Steven Matthews Wednesday, November 16th, 2011
Most law firms have a history of using Adobe’s Portable Document Format (PDF) to distribute their brochures, papers and longer written pieces. That practice matches what web usability experts have… [more]
If you have “friended” a reporter on Facebook you could potentially see one of your “private” photos published in a mass media publication. It happened to my client.
In September, I attended the 18th “Intranets for Corporate Communications” conference hosted by Federated Press. Attendees and speakers were an interesting mix of marketing, corporate communications and knowledge management experts… [more] |
the count:
The Wet One on Capital Punishment Enthusiasm Is Misplaced Bonnie Czegledi on Crime and Cultural Property John Gregory on What Part of "No" Don't You Understand, O Gracious Crown? John Gregory on Ontario Bill to Amend the Electronic Commerce Act Erik Magraken on B.C. to Have Official Online Dispute Resolution esign on Ontario Bill to Amend the Electronic Commerce Act Connie Crosby on Twitter Updates Privacy Policy and Terms of Service John Gregory on Victoria Day Holiday Lloyd Duhaime on Victoria Day Holiday John G on Victoria Day Holiday John N. Davis on Victoria Day Holiday Simon Fodden on Images in Judgments Daniel Poulin on Images in Judgments John G on The Friday Fillip: Randomness Kim Nayyer on Shoes and Dominoes SlawTips |
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