archive for the ‘Columns: Legal Marketing’ category



Small Talk Is a Big Opportunity: How to Work a Room

by Margaret McCaffery

Friday, January 27th, 2012

Do you rank attending law firm social events right down there on the popularity scale below having a root canal? If so, you’ll identify with a young lawyer in one… [more]

How to Avoid Resource-Draining One-Off Marketing Activities

by Susan Van Dyke

Friday, January 13th, 2012

Many firms and lawyers alike still approach marketing as a task on a to-do list. Get carpets replaced, schedule articling student interviews, get a marketing speaker for the associates…
Marketing… [more]

Legal Business Development: Embrace Uncertainty With Certainty

by Paula Black

Tuesday, January 10th, 2012

Uncertainty… is a lawyer's discomfort. When I sit down with clients and ask them to "project how many cases this business development initiative could produce," they squirm in their seats.… [more]

Content Curation for Marketing

by Heather Colman

Wednesday, January 4th, 2012

I attended an interesting webinar on “Content Curation on the Social Intranet.” given by Shel Holtz of Holtz Communication + Technology on December 13th.  While the concept is not new… [more]

Web Law Predictions for 2012

by Steven Matthews

Monday, December 19th, 2011

Creating an annual roundup of legal web technology predictions was never on my personal "to do" list. Rather, it was an accidental offering started here at Slaw a few years… [more]

Sponsorships: Waste of Time and Money or Essential to Good Client Relationships?

by Margaret McCaffery

Thursday, December 15th, 2011

This scenario will be familiar to any marketing staffer in a large law firm: the phone rings and it's someone asking why you haven't sent them the firm logo for… [more]

The Next New Thing: “Remarketing”

by Doug Jasinski

Friday, December 9th, 2011

If at first you don’t succeed, try and try again. That is the old-fashioned premise behind a relatively new web marketing strategy known as remarketing or retargeting. And if you… [more]

Maximize Your Content Marketing: Get New Traffic From Old Content

by Allison C. Shields

Tuesday, November 29th, 2011

I like to encourage lawyers to ‘repurpose.’ Repurposing is using what you have already done (including legal work) in new and different ways to attract the attention of a new… [more]

The Initial Prospect Meeting

by Mark Hunter

Wednesday, November 23rd, 2011

Lawyers know best. It must be true otherwise they wouldn’t always be asking for marketing material to give to a prospect prior to the first meeting.
Marketing people are regularly… [more]

Revisiting PDFs for Law Firm Websites & Mobile Publishing

by Steven Matthews

Wednesday, November 16th, 2011

Most law firms have a history of using Adobe’s Portable Document Format (PDF) to distribute their brochures, papers and longer written pieces. That practice matches what web usability experts have… [more]

Reporters Are Not Your “Friends”

by Susan Van Dyke

Wednesday, November 2nd, 2011

If you have “friended” a reporter on Facebook you could potentially see one of your “private” photos published in a mass media publication. It happened to my client.
A recent… [more]

Maximizing Intranets for Corporate Communications

by Heather Colman

Tuesday, October 25th, 2011

In September, I attended the 18th “Intranets for Corporate Communications” conference hosted by Federated Press. Attendees and speakers were an interesting mix of marketing, corporate communications and knowledge management experts… [more]

SlawTips      

SlawTips Cash Flow Reports – Part 2
Thursday, May 24

This is the second in a series of ten tips dealing with cash flow reports and cash flow management. Gregory Nunn once said: “Never underestimate the value of cold cash.”… »»

Practice

SlawTips United Nations Documents
Wednesday, May 23

Today’s Tip: Monitor UN documents with RSS Since I last looked, the United Nations Documents site has a new look and feel. For what the site is trying to deliver, … »»

Research

SlawTips Updated Version of Great Social Media Guide for Lawyers Released
Wednesday, May 23

Last spring, Meritas’ Leadership Institute released a Social Media Guide for Lawyers. This helpful resource provided lawyers with an overview of the three main social media tools — LinkedIn, Faceb. […] »»

Technology

noted on Slaw    

MLB Selected Case Summaries    

These summaries of selected recent cases are provided each week to Slaw by Maritime Law Book.
More information.

  • Aliens - Exclusion and expulsion - Power to detain and deport - Minister’s certificate - Review - Evidence

    In 2002, Harkat was detained pursuant to a ministerial security certificate issued under the Immigration and Refugee Protection Act (IRPA) as a person inadmissible to Canada on grounds ...

  • Contracts - Formation of contract - Signing - Electronic signature

    The plaintiff expressed an interest in purchasing the defendant’s (vendor’s) condo. The parties agreed to carry on their discussions through e-mail. Following an exchange of e-mails, the plaintiff claimed that the defendant was contractually bound to ...

  • Barristers and Solicitors - Relationship with client - Confidential communications - General

    The petitioner was a Receiver appointed in March 2009 by a California court over the assets of GJB Enterprises Inc. (a “Ponzi scheme”) and its principals, the Berkes (the GJB parties). The court ordered ...

  • Practice - Costs - Funding before judgment - When interim or advance costs available

    The plaintiffs were “direct to home” satellite based subscription program providers. Rex and other defendants offered “grey market” services to Canadian residents to facilitate the unauthorized reception in Canada of the plaintiffs’ ...

TalkLaw/ParLoi    

This is a listing of a few upcoming events in Canada of interest to lawyers, law students, legal librarians, and others involved in the practice of law.

Clicking on any event in the list below will give you access to more information and to links allowing you to see the full entry and to add the event to your own calendar.

Click this link for a fuller version of the TalkLaw/ParLoi calendar of events and for instructions as to how to add events and calendars to your own calendar.