I recently attended a workshop that was sponsored by several law firms, major corporations and large organizations. The event and the law firms will remain anonymous (for obvious reasons), but the sponsorship implied trust, integrity and commitment by the business community to a contemporary organizational issue.
Event attendees participated in a productive discussion; some were clients of the firms whose logos were included on the promotional material and some would probably be good clients for those firms to have.
There was just one problem. None of the law firms who sponsored the workshop had sent a representative to participate in . . . [more]