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Archive for ‘Practice of Law: Marketing’

‘La Bâtonnière’ No More After Settlement With Quebec Bar Association

The Quebec Bar Association and bencher-elect Lu Chan Khuong have released a joint statement, indicating that Khuong has decided to resign her position and duties. The joint press release, dated Tuesday, September 15, 2015, announces a settlement agreement of the legal action opposing the board of directors of the Bar Association and Khuong. . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management, Substantive Law, Substantive Law: Judicial Decisions

The 2015 Pacific Legal Technology Conference

On Friday Oct 2, 2015 in Vancouver, BC, the ninth Pacific Legal Technology Conference will take place. But it can also take place right in your office. This year 13 sessions will be real-time webcast (the keynote will be recorded and made available for viewing after the conference due to logistical issues) allowing both in person and webinar attendees to fully participate in the conference.

28 speakers from Toronto, New York City, Salt Lake City, Alaska and all across BC will speak on such sessions as “Blending Technology with Strong Advocacy Skills”, “Practice Management Tools: There has never been a . . . [more]

Posted in: Announcements, Education & Training: CLE/PD, Education & Training: Law Schools, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management, Technology, Technology: Internet, Technology: Office Technology

Lawyers Working Well With Others?

At the recent Canadian Bar Association Legal Conference in Calgary, I had the opportunity to join a panel on the subject of lawyers working effectively with those from other professional backgrounds. The panel focused on the benefits of a cross-disciplinary team approach, arising from the recommendation of the CBA Legal Futures report to permit multi-disciplinary practice arrangements. I opened by pointing out why I think this matters (or ought to matter) to lawyers:

  1. So they’ll be better lawyers (which was the theme of the conference) through greater focus, enhanced skills and a broader knowledge base; and
  2. So that clients will
. . . [more]
Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Moral Outrage and Social Media: The Perfect Storm

Cecil the Lion has dominated world headlines since the announcement of his killing at the hands of American dentist Walter Palmer. Cecil’s death has brought the controversial practice of trophy hunting, the serious issue of poaching and the concerns of the animal conservation movement into the spotlight.

Cecil the Lion – photo source: Wikipedia

The outcry has been especially prevalent on social media, where news is amplified and extended at rapid pace. Lawyers representing clients accused of criminal, defamatory or regulatory transgressions are often wary of how online attention can remain focused on an issue long after traditional outlets have . . . [more]

Posted in: Practice of Law: Marketing

Of Google Indexing the Twitter Firehose and Implications for SEO and Lawyers Who Tweet

I probably won’t be making it to the Chicago Bar Association’s CLE on “How To… Get the Most Out of Twitter” tomorrow. But that’s not to say that I wouldn’t have been choked to miss Catherine Reach’s tweet mentioning it. Mostly that’s because there was something else she linked to which caught my attention: Kevin O’Keefe’s post from last Thursday heralding that “Twitter is teaming up with Google to bring Twitter’s real-time content to Google’s search results.

So there it is. Google and Twitter are getting friendly (once more). And just when you thought Mobilegeddon was . . . [more]

Posted in: Legal Information: Information Management, Practice of Law: Marketing, Technology, Technology: Internet

Build, Buy or Bury

You are running a business, let’s call it a legal practice, and you have a problem. You are spending too much time dealing with a small irritation. The irritation could be just about anything, but let’s say the issue is that your invoicing system doesn’t connect with your contact management system. “System” may be too strong a word for many. Essentially, when you issue an invoice for your services, the bill doesn’t automatically show up in the file where you keep other details about the same client. As a result, each time you issue a bill, you have to remember . . . [more]

Posted in: Miscellaneous, Practice of Law: Marketing, Practice of Law: Practice Management

5 Benefits of a Social Media Sabbatical

Have you ever wanted to cease and desist from all social media communication? I have. And I did. Here’s what happened…

…well, actually, nothing happened. Despite dire warnings from bloggers proclaiming the “10 online activities you must do every day to build a valuable personal brand”, nothing bad actually happened. In fact, my business grew.

The benefits of a social media sabbatical

  1. Rest. Being somewhat introverted, I can only handle so much social activity online or off. By the end of December, I felt beleaguered by the pressure to maintain a constant social media presence.
  1. Regained control over my
. . . [more]
Posted in: Miscellaneous, Practice of Law: Marketing

The Best Things I Read in January 2015

Information overload! There are just too many posts, tweets and articles flying around in the Twitterverse and elsewhere on social media and the Web. None of us can even pretend keep up. And while there is a lot of spam, self-promotional crap and other junk out there, there are some real gems that get lost in the sheer volume of content thrown at us on a daily basis. The trick is finding the content that is really interesting or helpful to you in a practical way. Patience is required, hashtags and a bit of luck can help, and identifying good . . . [more]

Posted in: Miscellaneous, Practice of Law: Future of Practice, Practice of Law: Marketing, Reading, Reading: Recommended, Technology, Technology: Internet, Technology: Office Technology

Engaging Ideas

“Is anybody out there?” Have you ever looked at your website traffic or social media engagement statistics and wondered if you’re all alone in cyberspace?

The good news is that you’re not alone. Most of your colleagues have probably asked the same question. The bad news is that you’ll need to move beyond your comfort zone if you want to break away from the silent online majority.

Why Engagement Matters
There are two perceptions of you as a lawyer: who you are and what you do. It’s easy to publish a list of what you do on a webpage. But . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Time for a CASL Check Up

Some of the dust kicked up during the stampede to comply with Canada’s Anti-Spam Legislation (CASL) has settled. In October, Ipsos released survey results showing that most Canadians are aware of the legislation and that they are taking advantage of it.

David Canton has published excellent commentary and practical advice regarding the legislation, which came into effect on July 1, 2014. Judging from discussions with clients and colleagues post-implementation, most compliance campaigns helped firms clean up their databases and wrangle administrative procedures. Although, some in-house marketers and administrative staff might still be recovering from the process….

Ipsos conducted the survey . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management

Sponsorship and Sincerity

I recently attended a workshop that was sponsored by several law firms, major corporations and large organizations. The event and the law firms will remain anonymous (for obvious reasons), but the sponsorship implied trust, integrity and commitment by the business community to a contemporary organizational issue.

Event attendees participated in a productive discussion; some were clients of the firms whose logos were included on the promotional material and some would probably be good clients for those firms to have.

There was just one problem. None of the law firms who sponsored the workshop had sent a representative to participate in . . . [more]

Posted in: Miscellaneous, Practice of Law: Marketing

Canadian Law Video Site Launched

Congratulations to the folks at Inc., Natalie Waddell and Mark C. Robins, for launching their new Canadian law video distribution site

The website is aimed at the public, giving easy video access on a wide range of law-related topics. The site is made up of video content from lawyers listed on, with videos originally housed on YouTube or Vimeo, pulling everything together by topic as well as by participant profiles (lawyers and law firms). I found the site very easy to navigate with major law topics across the top. There is also a category . . . [more]

Posted in: Legal Information, Legal Information: Publishing, Practice of Law: Marketing, Technology: Internet