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Archive for ‘Practice of Law: Marketing’

Community – It’s Where You Grow

They say it takes a community to raise a child – to watch out for it, to teach and shape him or her, and to give wise counsel.

Could it be that a community is also what it takes to put the legal profession in a position to flourish?

Slaw.ca founder Simon Fodden, in a background paper prepared for the CBA Legal Futures Initiative, suggests that the lack of a communal sensibility could be one of the reasons the profession is such a slow-turning ship.

That lack is both top-down and bottom-up. Inertia is found at the top in the . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Better [And/or] Faster [And/or] Cheaper

Western Union. IBM. Kodak. All are examples of well-established, successful businesses that failed to seize perfect opportunities to evolve to meet changing market conditions and paid the price. How much bigger would Western Union have been if it had bought the patent for the telephone when Alexander Graham Bell offered it? IBM’s not a small fish, but think of where it might have gone if its business modelling hadn’t suggested that carbon paper was a better bet than xerography. As for Kodak, the firm focused on film instead of the digital camera – on which it held the first patent. . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Six Buzzwords in Search of a Context

Globalization. Technology. Economy. Unbundling. Alternative billing. Offshoring.

A CBA-commissioned survey of the state of the research into the future of the legal profession suggests that while these words come up again and again in the thousands of pages of text devoted to the subject, that is where it ends. While there is a near-consensus on the forces driving change, and how law firms might adapt to the new normal this change will bring, there are few recipes showing how best to implement the ideas, and fewer cases still of them actually being implemented.

The American Bar Association held its first . . . [more]

Posted in: Justice Issues, Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

What Law School Omits to Teach You About Opening Your Own Practice

We began our respective legal practices within a year after finishing our articles; we both wanted to be able to express our personal ethics and practice law our way. We had to develop new skills, ranging from file organization to client management, grapple with unforeseen stressors, and learn to congratulate ourselves for victories big and small. Our biggest surprise was that neither law school nor former employers had ever taught us the things we needed most to run our business. So to that end, and in honour of Law Student Week at slaw, here are ten facts you may also . . . [more]

Posted in: Education & Training, Education & Training: Law Schools, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Equation for a Trusting Relationship

We in Canada have little understanding of the legal services industry in Australia, whether this is due to geography or wilful blindness is unclear. But given our common legal heritage and commonwealth brotherhood (whenever I’m in Asia, Canadians seem to bond easiest with Aussies – in the pubs at least) we should pay much more attention to the land down under. Especially since it’s thinking on legal services delivery is years ahead of our own.

So I count myself fortunate to be able to grow my contacts in Australia.

Aussie management/legal consultant George Beaton has put me onto a post . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

The Rain-Maker Era Coming to a Close?

In the large business arena, we are starting to see some interesting developments that impact the way law firms are selected for work – which in turn is starting to impact the role of rain-makers in firms.

In larger companies, procurement teams are becoming more active and influential in the legal field. General Counsel are being pushed harder to do more with less and C-suite executives are becoming less convinced that selecting law firms is different from selecting property managers or other suppliers.

Procurement brings a more disciplined and rigorous approach to selecting firms that focuses on costs, but also . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

A Mention of a Google Alerts Alternative

Another Google product which may soon disappear is Google Alerts. Alerts are absolutely essential to keep track of a brand or an issue online, especially for crisis communication and reputation management. It's important for lawyers dealing with these issues to identify web mentions as they occur and to respond proactively as needed.

Unfortunately I haven't been pleased with the service for several years, noting the results were spotty and largely incomplete. Although I don't have enormous "Google trust issues," I have been looking for years for an effective alternative to Alerts without much success. Danny Sullivan at Search . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Tips for Building a Better LinkedIn Profile

When was the last time you tweaked or updated your LinkedIn profile? Unfortunately, “never” or “not recently” is the most probable answer for the majority of lawyers. In a day and age where almost every prospective or new client will check you out online, a solid LinkedIn profile is one of the key foundations to an online social brand. And if you are not otherwise active on the web or in social media, it is the one place you probably should be.
For those that would like to tweak their LinkedIn profile, a hat tip to Ernie Svenson for pointing . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Canadians Still Search for "Lawyers," Not "Attorneys"

Up until the Judicature Acts in 1873, lawyers in England and Wales practicing in the common law courts were known as attorneys-at-law, or attorneys for short. After this time they adopted the term solicitor, which was previously used for the courts of equity. Of course in Canada lawyers are both barristers and solicitors, although neither term is used much in common parlance.

Anthony Castelli of Circle of Legal Trust recently compared searches for "lawyer," "lawyers," "attorney" and "attorneys" using Google Trends in the U.S. and concluded,

…the obvious the word of choice to optimize for is attorney. In the United States it

. . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing

Pay the Speaker!

I straddle a number of very different work environments every day all of which give me a very different perspective on many things. Some readers find this refreshing, others find it annoying or threatening.

As a writer hanging out with many different types of writers, discussions often crop up about getting paid for services rendered. Of concern to many writers is that more and more writers are willing to write for free, which drives down the value of writing – which in turn, drives down the already low living standard for most writers.

Harlan Ellison, well-known for his rants on . . . [more]

Posted in: Education & Training, Education & Training: CLE/PD, Education & Training: Law Schools, Legal Information, Miscellaneous, Practice of Law, Practice of Law: Marketing

An Indistinguishable Message, Based on Firm Strategy

Sometimes a website's message is bad because there's so little behind it. As Bruce MacEwen puts it, there's "no window into the strategic planning process", and a lack of true differentiators.

I think most of us recognize that good writers can make a difference; occasionally generating that 'homerun' sound bite out of nothing. Even in the examples MacEwen uses, I can sense a little wordsmithing at play with a phrase like "getting into client's heads". But the critique here is sound. Just because you write something on your website, doesn't make it true. And whether intended or not, a . . . [more]

Posted in: Practice of Law: Marketing

Quebec Bar Association Teams Up With Montreal Radio Station for Weekly Debate Show

The Quebec Bar Association has teamed up with Montreal radio station CIBL 101,5 and the Juripop legal clinic to organize a weekly radio debate program called Droit de Cité.

Every week, 2 teams of university debaters face off on a controversial public topic. Members of the public get to vote online to determine which team wins. All shows are archived on the Droit de Cité website.

The show started in the second half of October and will last 31 weeks.

Topics so far have included:

  • Should Quebec set up its own firearms registry?
  • Should the City of Montreal install
  • . . . [more]

Posted in: Legal Information, Practice of Law: Marketing