I’ve spoken with a lot of lawyers lately who balk at the need to keep up with a constant stream of professional promotion. They are uncomfortable with hyperbole and they just want to communicate what matters.

In response, some are opting to take a more humble approach to their marketing activities. They don’t want to downplay their capabilities, but they’d like to feel more at ease with the style in which they communicate them.

If this platform sounds appealing, here are a few ways to get started.

1. First, determine if it makes business sense for your particular firm. Does it

Legal marketing has begun to run amok in many major cities in Canada.

I raised attention to this nearly 2 years ago in National Magazine, and since then the mainstream media has picked up on it as well. In particular, the Toronto Star has run a series of articles, focusing primarily on the personal injury bar. There were apparently 604 complaints about licensee advertising in Ontario between 2011-2015, over half of which were initiated by the Law Society of Upper Canada itself.

In response to this, Convocation last Friday introduced a number of changes. The first was to implement . . . [more]

The chaos south of the border has pushed many immigration & refugee issues into the limelight. Over the past few weeks, I’ve spoken to reporters from CBC, Law Times, Winnipeg Free Press, the Canadian Press and Metro News. They have asked for quotes on various topics, radio interviews and even one request for a TV interview at a time I was unavailable. For this post, I will not get into all the substantive issues of Trump’s Executive Orders and how they may impact Canada. Instead, I want to review my recent experiences with the Canadian media . . . [more]

Unbundled legal services, limited scope retainers, law à la carte, discrete task representation—whatever you want to call it—is fraught with confusion and myths about its risks. Read JP Boyd’s lucid primer post on Slaw from last year if you’re new to the subject.

At Courthouse Libraries BC, we recently teamed up with Kari Boyle to host a Family Law Unbundling Toolkit. An earlier initiative, the Family Unbundled Legal Services Project hosted by MediateBC, was specific to mediation. But that project identified the value of unbundling more family law services. The Toolkit, hosted on our website for the benefit of . . . [more]

Last May we wrote about upcoming amendments to the Charter of the French Language regarding signage in French and trademarks. The amendments received public consultations from May 4 to June 18, 2016. On November 9, 2016, final amendments to the Charter under Regulation respecting the language of commerce and business and the Regulation defining the scope of the expression “markedly predominant” for the purposes of Charter of the French language were published and registered in the Gazette officielle du Québec. . . . [more]

Between July 2016 and February 2017, the federal government is consulting Canadians on planned federal accessibility legislation. The goal of the law would be to promote equality of opportunity and increase the inclusion and participation of Canadians who have disabilities or functional limitations in all areas of every day life. It is expected that the new legislation will incorporate many features from Ontario and Manitoba’s accessibility laws that would include the process or processes that the Government would use to develop the accessibility standards, as well as the areas or activities to which the standards would apply. . . . [more]

Last week, Carl Herstein, Chief Value Partner at Honigman LLP discussed his experience in developing and implementing a firm-wide legal project management (LPM) program at his firm. The conversation continues with a candid discussion of the pricing of legal services, how it relates to project management and what clients really think of firm initiatives in this regard.

Q. How would you describe the relationship between pricing, collections, AFAs and LPM at your firm?

When a client approaches us with a new matter, the first question that every one of our lawyers should ask is “what are your goals?”. . . . [more]

On June 6, 2016, the Ontario government announced that changes to the Customer Service Standard under the Accessibility for Ontarians with Disabilities Act (AODA) will come into force on July 1, 2016, and apply to all organizations providing goods, services or facilities in the province. . . . [more]

When I ask lawyers how they plan on building their reputations, the answers that I usually hear range from “do whatever I’m told” to “don’t screw up” to “execute my stellar marketing plan”. Of course, there’s more to it than that.

A reputation rests on:

1. The esteem in which you are held
2. The respect people have for you
3. Your perceived level of trustworthiness
4. The admiration that stakeholders have for your character

Having a “good” reputation means knowing what matters to those whose opinions affect your career. It doesn’t just result in referrals and job offers. It’s also about getting . . . [more]

On March 24, 2016, the Barreau du Quebec (Quebec Bar Association) released a report « La tarification horaire à l’heure de la réflexion » (in French only and translated to say Hourly Billing: A Time for Reflection) calling for an end to hourly billing by lawyers and law firms in the hope of improving access to justice for the public and a better work-life balance for lawyers. . . . [more]

There’s nothing quite like streaming clips of our American colleagues pitching for clients. Talk about free entertainment! You’ll see lawyers dragging flaming hammers through the ground or drug dealers thanking their counsel for past services as they move on to the next deal. Above all, you’ll hear screaming. Tons of it. You begin to imagine that the Law Society is on to something about refraining from advertising that brings the profession into disrepute. Indeed, the ads are brash, sassy, cheeky—pick your adjective. The underlying subtext of course is that Joe Smith, or whoever, is tough and aggressive, your . . . [more]

Social media platforms (e.g. Facebook, LinkedIn, Twitter, YouTube) are web-based technologies that enable users to create and share content and to participate in interactive online communications. As the use of social media grows and becomes a powerful and indispensable tool for lawyers, so do the ethical risks facing lawyers.

Why “tweeting” is powerful. It is interactive, easy to reach, fast to use, cost effective, and informative. Social media is an excellent tool that can help lawyers establish broader professional networks, build and develop brands, and enhance professional profiles. While social media can provide powerful marketing tools, lawyer should . . . [more]