Lawyers love awards. So much so that they have become in some quarters such a questionable marketing practice that the Law Society of Ontario has special commentary for them under the Rules of Professional Conduct,
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4.2-1 A lawyer may market legal services only if the marketing
(a) is demonstrably true, accurate and verifiable;
(b) is neither misleading, confusing, or deceptive, nor likely to mislead, confuse or deceive; and
(c) is in the best interests of the public and is consistent with a high standard of professionalism.
 Examples of marketing that do contravene this rule include…