Last May we wrote about upcoming amendments to the Charter of the French Language regarding signage in French and trademarks. The amendments received public consultations from May 4 to June 18, 2016. On November 9, 2016, final amendments to the Charter under Regulation respecting the language of commerce and business and the Regulation defining the scope of the expression “markedly predominant” for the purposes of Charter of the French language were published and registered in the Gazette officielle du Québec. . . . [more]
Archive for ‘Practice of Law: Marketing’
Between July 2016 and February 2017, the federal government is consulting Canadians on planned federal accessibility legislation. The goal of the law would be to promote equality of opportunity and increase the inclusion and participation of Canadians who have disabilities or functional limitations in all areas of every day life. It is expected that the new legislation will incorporate many features from Ontario and Manitoba’s accessibility laws that would include the process or processes that the Government would use to develop the accessibility standards, as well as the areas or activities to which the standards would apply. . . . [more]
Last week, Carl Herstein, Chief Value Partner at Honigman LLP discussed his experience in developing and implementing a firm-wide legal project management (LPM) program at his firm. The conversation continues with a candid discussion of the pricing of legal services, how it relates to project management and what clients really think of firm initiatives in this regard.
Q. How would you describe the relationship between pricing, collections, AFAs and LPM at your firm?
When a client approaches us with a new matter, the first question that every one of our lawyers should ask is “what are your goals?”. . . . [more]
On June 6, 2016, the Ontario government announced that changes to the Customer Service Standard under the Accessibility for Ontarians with Disabilities Act (AODA) will come into force on July 1, 2016, and apply to all organizations providing goods, services or facilities in the province. . . . [more]
When I ask lawyers how they plan on building their reputations, the answers that I usually hear range from “do whatever I’m told” to “don’t screw up” to “execute my stellar marketing plan”. Of course, there’s more to it than that.
- The esteem in which you are held
- The respect people have for you
- Your perceived level of trustworthiness
- The admiration that stakeholders have for your character
Having a “good” reputation means knowing what matters to those whose opinions affect your career. It doesn’t just result in referrals and job offers. It’s also about getting . . . [more]
On March 24, 2016, the Barreau du Quebec (Quebec Bar Association) released a report « La tarification horaire à l’heure de la réflexion » (in French only and translated to say Hourly Billing: A Time for Reflection) calling for an end to hourly billing by lawyers and law firms in the hope of improving access to justice for the public and a better work-life balance for lawyers. . . . [more]
There’s nothing quite like streaming clips of our American colleagues pitching for clients. Talk about free entertainment! You’ll see lawyers dragging flaming hammers through the ground or drug dealers thanking their counsel for past services as they move on to the next deal. Above all, you’ll hear screaming. Tons of it. You begin to imagine that the Law Society is on to something about refraining from advertising that brings the profession into disrepute. Indeed, the ads are brash, sassy, cheeky—pick your adjective. The underlying subtext of course is that Joe Smith, or whoever, is tough and aggressive, your . . . [more]
Social media platforms (e.g. Facebook, LinkedIn, Twitter, YouTube) are web-based technologies that enable users to create and share content and to participate in interactive online communications. As the use of social media grows and becomes a powerful and indispensable tool for lawyers, so do the ethical risks facing lawyers.
Why “tweeting” is powerful. It is interactive, easy to reach, fast to use, cost effective, and informative. Social media is an excellent tool that can help lawyers establish broader professional networks, build and develop brands, and enhance professional profiles. While social media can provide powerful marketing tools, lawyer should . . . [more]
It is said that we measure what we value and that we value what we measure. If the adage holds true, law firms’ emphasis on measurement of billable hours points ultimately to their focus on making a profit. This is hardly surprising.
Heather Douglas’ post Metrics: Beyond the Billable Hour, suggests that law firms should measure more than just billable hours and could make use of the valuable data gleaned or already in their possession. Those are good ideas that could support the profit motivation, but may require a different approach to measurement and data gathering, relying on research methodologies . . . [more]
The Quebec Bar Association and bencher-elect Lu Chan Khuong have released a joint statement, indicating that Khuong has decided to resign her position and duties. The joint press release, dated Tuesday, September 15, 2015, announces a settlement agreement of the legal action opposing the board of directors of the Bar Association and Khuong. . . . [more]
On Friday Oct 2, 2015 in Vancouver, BC, the ninth Pacific Legal Technology Conference will take place. But it can also take place right in your office. This year 13 sessions will be real-time webcast (the keynote will be recorded and made available for viewing after the conference due to logistical issues) allowing both in person and webinar attendees to fully participate in the conference.
28 speakers from Toronto, New York City, Salt Lake City, Alaska and all across BC will speak on such sessions as “Blending Technology with Strong Advocacy Skills”, “Practice Management Tools: There has never been a . . . [more]
At the recent Canadian Bar Association Legal Conference in Calgary, I had the opportunity to join a panel on the subject of lawyers working effectively with those from other professional backgrounds. The panel focused on the benefits of a cross-disciplinary team approach, arising from the recommendation of the CBA Legal Futures report to permit multi-disciplinary practice arrangements. I opened by pointing out why I think this matters (or ought to matter) to lawyers:
- So they’ll be better lawyers (which was the theme of the conference) through greater focus, enhanced skills and a broader knowledge base; and
- So that clients will