I’ve spoken with a lot of lawyers lately who balk at the need to keep up with a constant stream of professional promotion. They are uncomfortable with hyperbole and they just want to communicate what matters.
In response, some are opting to take a more humble approach to their marketing activities. They don’t want to downplay their capabilities, but they’d like to feel more at ease with the style in which they communicate them.
If this platform sounds appealing, here are a few ways to get started.
- First, determine if it makes business sense for your particular firm. Does it