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Archive for ‘Practice of Law: Marketing’

Misquoted in the Media? Set the Record Straight.

Being interviewed for a news item or feature story on your area of expertise is a great way to build a professional reputation. It looks good in a Google search. It associates your esteem with that of the publication. And you can refer to the coverage in marketing materials without sounding self-aggrandizing.

But what if you’re misquoted?

As reporters rush to meet deadlines and editorial departments dwindle, your erudite articulation might come across as an arcane patois.

Communications expert Marsha D’Angelo has some advice on options to set the record straight. D’Angelo has worked with an impressive list of clients . . . [more]

Posted in: Practice of Law: Marketing

Innovation, Entrepreneurship and Experience: A Young Lawyer Carves Her Own Path

When Carli van Maurik shares her practice philosophy with other lawyers, she’s usually met with one of two responses: raised eyebrows or enthusiastic support.

Carli van Maurik

Thankfully, most colleagues fall into the latter category.

Ms. van Maurik is a lawyer with the British Columbia business law firm Whiteboard Law. She’s based in Victoria, where she honed her legal skills at one of the city’s well known firms before branching out to follow her entrepreneurial instincts.

Most lawyers eventually narrow the focus of their practice or notice that clients could be better served by a different approach. But not . . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Do You Analyze Win-Loss?

A post on the Strategic Librarians LinkedIn Group led me to the Cooperative Intelligence blog where Ellen Naylor (CEO of The Business Intelligence Source, Inc.) posted about templates for win loss analysis.

As more and more legal work filters to law firms through procurement groups, RFPs, and RFIs, I wonder about the use of sales methods in law firms. As a librarian, I worked with legal information suppliers selling information to my organization. I also sold the services of the library department to my internal clients. In my new role of process improvement, I will likely use techniques . . . [more]

Posted in: Legal Information: Libraries & Research, Practice of Law: Marketing

When a Key Partner Leaves: What It Takes to Keep Clients

When a key partner in a large law firm moves to a competitor, do his or her institutional clients tend to leave too? The answer might depend on how much internal conflict there is at the firm left behind.

Michelle Rogan of INSEAD recently published ground-breaking research of the relationships between large, multi-unit advertising agencies and client firms. These relationships are very similar in structure to those between law firms and institutional clients, where services in several areas of professional expertise are provided through personal connections developed over time.

Most of us believe that the more ties between people at . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management

Having Fun With Nostalgic Marketing

What is it about summer that makes us so nostalgic? I spend a lot of time between June and September wishing I was hanging out with friends or family in Saskatchewan, even though I have a perfectly nice life in Vancouver. I’ll respond positively to almost any marketing message reminding me of long, carefree days when my only concern was how to sneak another piece of Saskatoon berry pie without my mother noticing.

Nostalgia has a special place in marketing and public relations. It appeals to our need for safety and security. It helps us feel connected to each . . . [more]

Posted in: Practice of Law: Marketing

The Value of Collaborative Networks

I’ve sung the praises of inter and cross-sectoral collaboration here and here in terms of addressing the gaps that exist in access to justice across the country. But recently I was reminded again of the value of collaborating within my networks of legal colleagues across the country.

Wearing my Canadian Lawyers Insurance Association risk management hat, I met last week with legal malpractice insurance program directors and staff from across Canada. This group meets in person at least once per year and I always leave that meeting with pages of notes and numerous good ideas. Our in-person meetings provide opportunity . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing

Dress Down for Success

Most of us have heard it over and over and over again – you need to dress for the job or the position that you want. Silvia Bellezza et al. describe this phenomenon in the June 2014 issue of the Journal of Consumer Research,

In both professional and nonprofessional settings, individuals often make a significant effort to learn and adhere to dress codes, etiquette, and other written and unwritten standards of behavior. Conformity to such rules and social norms is driven by a desire to gain social acceptance and status.

What they don’t tell you is the exception to . . . [more]

Posted in: Practice of Law: Marketing

Are You an “Invisible”?

Do you avoid self-promotion? Do you grimace when others go on and on (and on) about their accomplishments and activities? You might be an “Invisible”.

In his new book, Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion, writer David Zweig explains why some people shun the spotlight while others aggressively compete for centre stage.

Quoted in an interview with Maclean’s Ken MacQueen, Zweig says that “Invisibles” are driven by “a strong sense of responsibility, a meticulous attention to detail and an ambivalence about recognition.” He adds that “they find their reward through work itself” and . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management, Reading

Where’s the Lawhacker Website?

I am an avid reader of the website Lifehacker. Every day, there are new posts on an incredible range of topics with the single goal of making life easier. Yesterday, for example, there were hacks on communicating with seniors, peeling hardboiled eggs, getting roadside assistance for your bicycle and applying the GTD philosophy in dealing with your emails.

Lifehacker absolutely lives up to its motto:

Tips, tricks, and downloads for getting things done.

I’ve noticed that Lifehacker has a way of pinpointing issues in my daily life that I’ve not yet identified as issues, and in many cases, . . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing, Technology: Internet

Giving, Taking and Getting Ahead

Spring has sprung here in Vancouver with its bounty of networking events and opportunities to reconnect with colleagues.

In between fun appointments in my social calendar, I sat down to read “Give and Take” by Wharton business professor Adam Grant. If you’ve ever felt anxious about networking, skeptical about selling your services or burned out from fielding non-stop requests for help, this book is for you.

Most of us have been taught to view networking as a zero-sum game where people act in their own self-interest; I’ll do a favour for you with the expectation that you’ll . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management, Reading: Recommended

Canadian Law Firm Brand Index 2014 From Acritas

On April 10 UK-based Acritas legal market research company released its Canadian Law Firm Brand Index 2014. The index was derived from impressions of large corporate clients:

The Canadian Law Firm Brand Index 2014 was compiled from the unprompted responses of 191 senior general counsel in Canadian organizations with revenues over $50M who, as part of Sharplegal 2013 research, were asked about their awareness of and favorability towards law firms; their consideration of firms for top-level litigation and major M&A; as well as their use of firms for high value and inbound work. A further 77 senior in-house counsel

. . . [more]
Posted in: Practice of Law: Marketing

From Perogies to Law Trucks – With Love

Maybe it’s something that happens to your brain at 5,000 feet above sea level. Maybe it’s the fresh mountain air. Or maybe it’s the frontier, no-one’s-gonna-help-me-so-I-just-gotta-do-it-myself, spirit of the West. Whatever it is, some of the most entrepreneurial Canadian lawyers I’ve met to date, are from Calgary.

Over and over again I’ve heard that if you have a great idea in Calgary, you can find partners to help make it happen.

We live in an age of cloud computing, greying of the bar, and underserved populations living on mobile devices, and many of us have also been commenting on the . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management, Technology, Technology: Internet, Technology: Office Technology