To date, LinkedIn has only offered a handful of sidebar applications that users can install. They’ve been very picky, and only a few are aligned with vertical industries. Even then, it’s obvious that industry apps must have a broader application and be applicable to the general business community. Late last night, the rollout began for Legal Updates on LinkedIn and it’s a huge win for my friends at JD Supra.
Archive for ‘Practice of Law: Marketing’
“ I have reviewed the time spent which is 15.9 hours and frankly, I am surprised that so few hours are being claimed …. ” (2010 ONSC 3935).
A round of applause for the successful party’s lawyer, please.
In somewhat the same vein, put up a hand if you’re in favour of a new rule of lawyer’s professional conduct which states that lawyers acting for the winning side in a law suit are allowed to comment on the merits of the result for the media – print, electronic, and otherwise – only if the lawyers concede, on the record, that . . . [more]
One of Oscar Wilde’s aphorisms is “There is only one thing worse than being talked about and that is NOT being talked about.” This is sometimes paraphrased as “there is no such thing as bad publicity.” The “I don’t care what they say about me as long as they spell my name right” statement is apocryphally attributed to P.T. Barnum.
Writing for law and other professional magazines, and law tabloids such as The Lawyers Weekly or the Law Times, is a not-expensive (at least to the writer) way of getting publicity and, perhaps, of educating the readership. I have no . . . [more]
Many of you will likely have picked up the news yesterday of the cross-Atlantic merger between Sonnenschein and UK-based Denton Wilde Sapte. One element of the media push I found interesting was the use of a dedicated website, or microsite, to explain things.
It’s not so much the content of the website that I found effective, but rather that the firms chose not bury the information on their respective websites. They could have each created dedicated internal pages on their websites; or, they could have taken the new combined firm domain name and started their transition process. Indecently, the domain . . . [more]
Our friends over at Stem Legal have rolled out a new Media Strategy service for law firms. The aim is to develop with the client “a customized strategic plan for using the media (including social media) as a business development tool.” What makes this particularly interesting is that it’s headed up by the estimable Jordan Furlong. I can easily imagine how relieved some firms will be to have Jordan guide them through the fun-house halls of Twitter, Facebook, and the rest. I wish Stem every success in this venture.
[Disclosure: Stem Legal's principal is Steve Matthews, who is a . . . [more]
Over on 3 Geeks and a Law Library, Greg Lambert makes note that yesterday at the Law Marketing Association conference, Joe Calve, the new CMO of Morrison Foerster mentioned he had moved their Library department into the Marketing department. Lambert questions the change, but does say, “From what I’m hearing from the Librarians at MoFo, they are excited about the change and are looking forward to the transition.” MoFo is known for doing things a bit differently than everyone else, after all.
I do think it odd, but perhaps no odder than having the Library report to IT as in . . . [more]
CaseStudiesOnline.com is a new web site with hundreds of social media marketing case studies, all fully indexed and searchable. The site was created by Tod Maffin, a well-known strategist, consultant, speaker and thought leader based in Vancouver. The site is currently in beta with more case studies being added each day. Maffin also plans on interviewing both thought-leaders in social media marketing and the people in the trenches who are putting these tools into action.
Here’s a short video by Maffin showing how CaseStudiesOnline.com works:
I took the opportunity to interview Tod Maffin over the phone last week to . . . [more]
Mobile Web Becomes Important: The mobile web made some major inroads in 2009, but I expect it to become a priority in 2010. By year’s end, expect to be sick of iPhone application launches from the legal industry – both from vendors and law firms. Also expect an increase in law firms launching mobile versions of their website, mobile friendly extranets, and hopefully in all this – something innovative and useful!
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We’re used to seeing law firms breaking new ground in deploying technologies for marketing purposes, but I hadn’t seen a law firm sponsoring a television channel – and one devoted to matters legal.
What’s even more remarkable is where it’s coming from. Not some US powerhouse, or a tech-savvy firm in rural Canada.
No this news comes from Bucharest, (which as Simon reminded us Romania outranks Canada in its electronic infrastructure), where Juridic TV, the first television channel dedicated to public legal information, was launched online on February 8 and will broadcast an around-the-clock daily programme. . . . [more]
Jurriaan de Reu recently mentioned the implications of Google Social Search for SEO. The new Google feature will provide higher results based on the reviews and commentary of your friends on various social media platforms.
Essentially this is the same concept as the traditional word-of-mouth marketing, but conducted online instead. When someone mentions their experience with a specific product, brand or service (including lawyers) on a social media platform, their contacts will get those informal reviews at the top of their searches when looking for similar topics.
A video of how it works can be found here.
The feature . . . [more]
Plastic grenades alarm clients. That’s one of the examples in this interesting Dallas lawyer’s blog about some (U.S.) law firm marketing campaigns that pushed the envelope, perhaps a bit too far… . . . [more]
Most law firms are telling the same story, according to this article, which makes it very difficult, if not impossible, to distinguish one from the other.
Developing a unique, identifiable and distinct voice is not easy, but it begins and ends with your ability to conceive and communicate a credible story that resonates at some level with your audience. Unless you can do that, you’ll never be heard above the din of the crowd.
So why can’t most law firms do this?
. . . [more]
No reason at all. But when it comes to law firms, there is a negative assumption that