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Archive for ‘Practice of Law: Marketing’

Morrison Foerster Moves Library to Marketing Department

Over on 3 Geeks and a Law Library, Greg Lambert makes note that yesterday at the Law Marketing Association conference, Joe Calve, the new CMO of Morrison Foerster mentioned he had moved their Library department into the Marketing department. Lambert questions the change, but does say, “From what I’m hearing from the Librarians at MoFo, they are excited about the change and are looking forward to the transition.” MoFo is known for doing things a bit differently than everyone else, after all.

I do think it odd, but perhaps no odder than having the Library report to IT as in . . . [more]

Posted in: Legal Information, Practice of Law, Practice of Law: Marketing, Practice of Law: Practice Management

New Website: Tod Maffin’s Social Media Case Studies Online is a new web site with hundreds of social media marketing case studies, all fully indexed and searchable. The site was created by Tod Maffin, a well-known strategist, consultant, speaker and thought leader based in Vancouver. The site is currently in beta with more case studies being added each day. Maffin also plans on interviewing both thought-leaders in social media marketing and the people in the trenches who are putting these tools into action.

Here’s a short video by Maffin showing how works:

I took the opportunity to interview Tod Maffin over the phone last week to . . . [more]

Posted in: Legal Information, Legal Information: Libraries & Research, Practice of Law, Practice of Law: Marketing, Technology

The Torys LLP iPhone App

Remember Steve MatthewsWeb Law Predictions for 2010?

Mobile Web Becomes Important: The mobile web made some major inroads in 2009, but I expect it to become a priority in 2010. By year’s end, expect to be sick of iPhone application launches from the legal industry – both from vendors and law firms. Also expect an increase in law firms launching mobile versions of their website, mobile friendly extranets, and hopefully in all this – something innovative and useful!

Earlier today Torys LLP launched a free app for iPhones and iPads:

  • get our latest news
  • read our
. . . [more]
Posted in: Education & Training, Practice of Law, Practice of Law: Marketing, Substantive Law, Technology

New TV Channel on the Law

We’re used to seeing law firms breaking new ground in deploying technologies for marketing purposes, but I hadn’t seen a law firm sponsoring a television channel – and one devoted to matters legal.

What’s even more remarkable is where it’s coming from. Not some US powerhouse, or a tech-savvy firm in rural Canada.

No this news comes from Bucharest, (which as Simon reminded us Romania outranks Canada in its electronic infrastructure), where Juridic TV, the first television channel dedicated to public legal information, was launched online on February 8 and will broadcast an around-the-clock daily programme. . . . [more]

Posted in: Legal Information, Miscellaneous, Practice of Law, Practice of Law: Marketing

Google Social Search in Legal Marketing

Jurriaan de Reu recently mentioned the implications of Google Social Search for SEO. The new Google feature will provide higher results based on the reviews and commentary of your friends on various social media platforms.

Essentially this is the same concept as the traditional word-of-mouth marketing, but conducted online instead. When someone mentions their experience with a specific product, brand or service (including lawyers) on a social media platform, their contacts will get those informal reviews at the top of their searches when looking for similar topics.

A video of how it works can be found here.

The feature . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology, Technology: Internet

Standing Out From the Crowd

Most law firms are telling the same story, according to this article, which makes it very difficult, if not impossible, to distinguish one from the other.

Developing a unique, identifiable and distinct voice is not easy, but it begins and ends with your ability to conceive and communicate a credible story that resonates at some level with your audience. Unless you can do that, you’ll never be heard above the din of the crowd.

So why can’t most law firms do this?

No reason at all. But when it comes to law firms, there is a negative assumption that

. . . [more]
Posted in: Practice of Law, Practice of Law: Marketing

2009 Study on Corporate Use of Social Media

The Center for Marketing Research at the University of Massachusetts Dartmouth recently completed their annual study of the Inc. 500, the fastest-growing private corporations in the U.S.

The Center claims to provide one of the few statistically-significant studies on the use of social media by corporations. The findings show that social media adoption by the Inc. 500 outpaces that of the Fortune 500.

If we can extrapolate the findings into another jurisdiction and the legal industry, this might provide yet another clue about how social media can offer leverage to smaller and mid-size firms. It also suggests an . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Substantive Law

Are Big Law Firm Blogs Boring? Yes, No, Maybe

I was reading Connie Crosby’s recent post National: Canada’s Best Law Firm Websites. It described an article in the Canadian Bar Association’s National magazine about the best law firm websites in a variety of categories, including blogs.

And then, I came across an article in Legal Blog Watch on

As the world goes to hell in a handbasket, the blawgosphere is abuzz with a debate over whether big firm blogs are boring. Blame it on the ABA Journal’s Blawg 100, which listed but two blogs from Am Law 100 firms. Not surprising, opines big-firm blogger Mark Herrmann,

. . . [more]
Posted in: Practice of Law, Practice of Law: Marketing, Technology: Internet

National: Canada’s Best Law Firm Websites

The December issue of the CBA’s National magazine has been released, and includes the article “Canada’s best law firm websites” [pdf] by Luigi Benetton. Nine “legal technology professionals” were asked to rank and comment on law firm websites in a number of categories (including yours truly).

I encourage you to read the full article for the analysis, discussion and quotes, but here is the run-down of winners and honourable mentions with links in the various categories:

Big Firm (multi-jurisdictional)

Winner: Ogilvy Renault LLP
Honourable mentions: Gowling Lafleur Henderson LLP, Fasken Martineau DuMoulin LLP

Small Firm/Solo

Co-winners: . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology

LAWPRO Magazine Also Covers Slaw

Although Dan Pinnington recently mentioned the current issue of LawPRO Magazine, he didn’t point out that we got some coverage in it too.

The section on blogs, found on page 4, gives special mention to Slaw,

Blogs also offer readers the opportunity to respond and comment, thus starting an online discussion. (Of course, this has its risks:
Readers’ comments must be monitored to ensure that offensive or defamatory material is not published on your blog.) …
Some notable Canadian law blogs include slaw (, “a Canadian co-operative weblog about any and all things legal”
and Law 21: Dispatches

. . . [more]
Posted in: Practice of Law, Practice of Law: Marketing, Substantive Law

BC Authorizes Multi-Disciplinary Partnerships…

♫ He roller-coaster he got early warning
He got muddy water he one mojo filter
He say “One and one and one is three”
Got to be good-looking ’cause he’s so hard to see
Come together right now over me …♫

Lyrics and music by: Lennon/McCartney.

On Friday Dec. 11, 2009 the Benchers of the Law Society of British Columbia passed amendments to the Rules of the Law Society that will allow Multi-Disciplinary partnerships in British Columbia effective July 1, 2010.

These changes, limited as they are, are momentous. For the first time in BC, a partnership, a LLP, . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Practice of Law: Practice Management