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Archive for ‘Practice of Law: Marketing’

LawPivot: Crowdsourcing Legal Advice

While Q&A sites have been around for as long as the web, the last year has seen a tremendous surge of innovation in this space. Quora is one of the hottest startups in the valley right now, and has experts in various fields answering questions on everything from “Why is Dropbox more popular than tools with similar functionality?” to “Why is honey dangerous for babies?”.

LawPivot brings the Quora concept to legal advice, allowing companies to confidentially ask legal questions of lawyers that have registered with the site. LawPivot employs a recommendation algorithm that will match . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Black Eyed Peas Spoil Blakes Flash Mob

For a short moment, we had some innovative law firm marketing going on with Blakes flash mob dance! The Youtube video was here. That is until lawyers for the Black Eyed Peas called copyright foul. Youtube is now displaying the infringement image below:

I say boooo to the Black Eyed Peas and Will.I.Am. It’s tough enough to get lawyers to leave their offices and walk down a couple flights of stairs for a fire drill. Can you imagine getting close to 50 of them dance in the middle of a shopping mall? Unheard of.

Happy holidays! :) . . . [more]

Posted in: Practice of Law: Marketing

The Relaunched Canadian Law Blogs List Lawblogs.ca

Stem Legal has relaunched the Canadian Law Blogs List at Lawblogs.ca started by Steve Matthews in September 2005. The List is an open directory of Canadian blogging lawyers, law librarians, marketers, IT professionals and paralegals (essentially anyone blogging in the legal industry in Canada).

Along with a new look, the new site features:

. . . [more]
Posted in: Legal Information: Publishing, Practice of Law: Marketing, Reading, Technology

Bennett Jones Wins Intranet Innovation Award

Congratulations to Bennett Jones LLP, 2010 Platinum winner of the Intranet Innovations Award from Step Two Design, announced Wednesday at KMWorld 2010 in Washington, DC. They won for a number of innovations on their intranet BenNet. Based on Microsoft Office SharePoint Server 2007 (MOSS), their intranet includes features such as an improved Precedent system, a “find the children” feature that locates documents using the parent precedents, and BenNet Books.

From the Step Two Designs announcement:

Bennett Jones, the 2010 Platinum Award winner and the first law firm to win this award, has created a highly sophisticated site that

. . . [more]
Posted in: Practice of Law: Marketing, Practice of Law: Practice Management, Technology: Office Technology

Norton Rose Bags Deneys Reitz and Ogilvy Renault

The big news from London is that Norton Rose is taking over Deneys Reitz, one of South Africa’s largest firms – and African firm of the year in 2006 – and the Canadian firm Ogilvy Renault. The expanded firm will fly under the Norton Rose flag.

The two firms will formally join the Norton Rose Group on 1 June 2011. This will raise the firm’s head count to over 2,500 lawyers spread over 38 offices.

Norton Rose Chief Executive Peter Martyr commented

This is a very exciting move…Canada and South Africa are increasingly influential economies for our clients

. . . [more]
Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing

QR Codes & Mobile Marketing

Have you come across a QR code yet? See this as an example:

All you need is a QR code reader built into your mobile phone – either natively within Android phones, or a free QR app for the iPhone. Then scan the code, and instantly your phone will execute one of a number of predetermined tasks:

  • hotlink the phone’s browser to a URL – scanning the above image, for example, takes you to the homepage our blog at Stem;
  • initiate a phone call;
  • display an image, business card, etc;
  • download a v-card;
  • or display a simple text message, to
. . . [more]
Posted in: Practice of Law: Marketing, Technology, Technology: Internet

LinkedIn Adds Martindale-Hubbell Ratings

LinkedIn has just announced that users can add new sections to their profiles. New boxes will be available for certifications, publications, and even patents, reflecting the broader types of users that LinkedIn has experienced beyond the business and IT communities. For example, I can now add my (American) nuclear medicine technology licenses, and my numerous speaking engagements, important to an aspiring litigator claiming some background in healthcare.

One new section might be of particular interest to lawyers. The Martindale-Hubbell Ratings, which provide scores based on client satisfaction and peer-reviews, are also available as a section feature. The two . . . [more]

Posted in: Practice of Law: Marketing

“My Legal Briefcase” Offers Help Re Small Claims Court

With Small Claims Court in Ontario now able to deal with claims of up to $25,000, the actions aren’t so “small” anymore. And the increase in the number of people affected by the generous cut-off has spawned a variety of self-help websites and businesses.

For an example of a pro bono self-help site, check out the series of seven videos on the Small Claims Court by lawyer James Morton, part of an initiative by the Advancement of Legal Education and Research Trust (ALERT), the charitable arm of the Ontario Bar Association (OBA).

My Legal Briefcase is a brand new . . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing

Getting Into the Practice Plan

I’m reading Patrick McKenna’s new Slaw column offering advice to the newly minted law firm support professional. His three points, I think, are all spot on; and I say that after spending more than 12 years in-house. Generating respect as a non-lawyer within a law firm isn’t easy, but it is entirely possible.

No matter which role you play, the big challenge will always be to select the right projects. And the curve ball, is that it doesn’t matter if you believe that your selected projects are important or valuable. What matters is if those projects deliver value to the . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management

Why You Should Use A/B Testing on Your Website

We all run into design-related questions when creating a web page. Questions like “Should this button be red or green?” or “What would the most effective headline for this paragraph be?”. While these decisions may have a dramatic impact on the overall effectiveness of a website, they are often the product of subjective judgement calls by an individual, or worse, a committee.

What if, instead, we could approach such design decisions scientifically? A/B testing makes this possible by treating a web page design instance as an “experiment” where multiple variations of a webpage are randomly presented to page visitors; data . . . [more]

Posted in: Practice of Law: Marketing, Technology, Technology: Internet

A Short Survey on Litigator Selection and Value Generation

I sat on a legal project management panel at the CBA conference on Tuesday. It was moderated by Barbara Boake of McCarthy’s. Andrew Terrett of BLG (and Slaw) provided the PM expert’s perspective, Brian Armstrong of Bruce Power spoke from the internal counsel’s perspective and I provided the practitioner’s perspective.

We had a very enlightening discussion, and spent a good deal of it talking about the challenges of planning for and pricing litigation (meaning any form of representation in an adjudicative process). I’ll follow-up on the discussion later, but thought I’d first lay some groundwork with a short and very . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management