These are notes are from a panel discussion session at the American Bar Association 2011 conference in Toronto last Friday, one of the Solo Day 2011 talks. Panelists included Charley Moore, founder of RocketLawyer, San Francisco, CA; Carolyn Elefant, solo practitioner and blogger (see MyShingle.com), Washington, DC , and Jay S. Fleischman, consumer bankruptcy lawyer at Shaev & Fleischman (see NewYorkBankruptcyHelp.com and BankruptcyLawNetwork.com) and online legal marketing consultant at www.LegalPracticePro.com . Note: these are my selected notes from this session; any inaccuracies or omissions are my own. I welcome your comments and follow-up thoughts! . . . [more]
Archive for ‘Practice of Law: Marketing’
The Perils of Social Media Under the Laws of the United States and Canada: A Cautious Tale for Lawyers and Clients
These are notes are from a panel presentation session at the American Bar Association 2011 conference in Toronto last Thursday. Panelists included Dominique Shelton, Wildmon Harrold, Beverly Hills, CA, Prof. Teresa Scassa, University of Ottawa, Research Chair of Information Law, Ottawa, ON, Dr. Ann T. Greeley, DecisionQuest, and Nicole Black, Rochester, NY . Note: these are my selected notes from this session; any inaccuracies or omissions are my own. I welcome your comments and follow-up thoughts!
Dominique Shelton – Overview on what is social media
Social media often involves the creation of “user generated content”, which . . . [more]
In this ten-minute video, best-selling author Seth Godin talks about a fundamental shift in today’s business world that includes marketing, social media and a move toward openness. He says: “You are going to have to change if you want to be there too.”
Some food for thought. A quick summary:
- Marketing needs to be responsible for the product.
- You need to measure interaction.
- The only asset that gets built online is permission to talk to people.
I wonder about the first point and how it can be applied to a law firm? I almost think . . . [more]
The South Carolina Bar Association just released an Ethics Advisory Opinion on the use of Groupon by SC lawyers.This interesting opinion dealt with the question of whether it is ethical for SC lawyers to use Groupon. The answer: Yes, but proceed with caution. Read SC Ethics Advisory Opinion 11-05 here. . . . [more]
There’s been something of a buzz lately among the law marketing crowd about putting QR codes on business cards — typically on the back, because they are ugly. (See, e.g. Shatterbox, Larry Bodine, ABA Journal.) It’s taken a while for this technology to percolate down to lawyers:these pixelated squares have been around for a few years now and mentioned more than once on Slaw: QR Code; Possibilities of Barcodes; QR Codes & Mobile Marketing. The thought is that a contact need only snap a photograph of your QR code to be provided with whatever . . . [more]
The features on professional networking site LinkedIn change frequently, so it is worth spending some time periodically to update your profile.
Earlier this month I attended the AIIP (Association of Independent Information Professionals) annual conference. I took a bit of extra time to attend one of the pre-conference workshops put on by Scott Brown, owner of Social Information Group, on using LinkedIn. It was good to have a current, detailed look at the network and its current features.
Allow me to share a few things I learned:
- some of the formatting options are hidden under unrelated sections in
Carabash was selling an interest in his website and legal forms, which seek to provide legal services in a cost-effective manner to the public. The Dragon’s turned down his proposal, but Carabash feels the experience was still worth it.
You can catch a clip from the show here.
. . . [more]
We’re already starting to see some heavy campaigning online. . . . [more]
While Q&A sites have been around for as long as the web, the last year has seen a tremendous surge of innovation in this space. Quora is one of the hottest startups in the valley right now, and has experts in various fields answering questions on everything from “Why is Dropbox more popular than tools with similar functionality?” to “Why is honey dangerous for babies?”.
LawPivot brings the Quora concept to legal advice, allowing companies to confidentially ask legal questions of lawyers that have registered with the site. LawPivot employs a recommendation algorithm that will match . . . [more]
For a short moment, we had some innovative law firm marketing going on with Blakes flash mob dance! The Youtube video was here. That is until lawyers for the Black Eyed Peas called copyright foul. Youtube is now displaying the infringement image below:
I say boooo to the Black Eyed Peas and Will.I.Am. It’s tough enough to get lawyers to leave their offices and walk down a couple flights of stairs for a fire drill. Can you imagine getting close to 50 of them dance in the middle of a shopping mall? Unheard of.
Happy holidays! :) . . . [more]
Careful readers of Slaw’s Linkblogs may have noticed Steve Matthews post on adding RSS feeds.
While that’s very useful, I also want to point Slaw readers’ attention to the new website Attorney at Work on which Steve’s post is published and to an invitation to receive “One Really Good Idea Every Day”.
The project is the brainchild of Merrilyn Astin Tarlton, and Joan and Mark Feldman who were responsible for many years for the excellent Law Practice magazine of the American Bar Association. So I must declare an interest. You’ll see a number of members of the . . . [more]