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Archive for ‘Practice of Law: Marketing’

QR Codes & Mobile Marketing

Have you come across a QR code yet? See this as an example:

All you need is a QR code reader built into your mobile phone – either natively within Android phones, or a free QR app for the iPhone. Then scan the code, and instantly your phone will execute one of a number of predetermined tasks:

  • hotlink the phone’s browser to a URL – scanning the above image, for example, takes you to the homepage our blog at Stem;
  • initiate a phone call;
  • display an image, business card, etc;
  • download a v-card;
  • or display a simple text message, to
. . . [more]
Posted in: Practice of Law: Marketing, Technology, Technology: Internet

LinkedIn Adds Martindale-Hubbell Ratings

LinkedIn has just announced that users can add new sections to their profiles. New boxes will be available for certifications, publications, and even patents, reflecting the broader types of users that LinkedIn has experienced beyond the business and IT communities. For example, I can now add my (American) nuclear medicine technology licenses, and my numerous speaking engagements, important to an aspiring litigator claiming some background in healthcare.

One new section might be of particular interest to lawyers. The Martindale-Hubbell Ratings, which provide scores based on client satisfaction and peer-reviews, are also available as a section feature. The two . . . [more]

Posted in: Practice of Law: Marketing

“My Legal Briefcase” Offers Help Re Small Claims Court

With Small Claims Court in Ontario now able to deal with claims of up to $25,000, the actions aren’t so “small” anymore. And the increase in the number of people affected by the generous cut-off has spawned a variety of self-help websites and businesses.

For an example of a pro bono self-help site, check out the series of seven videos on the Small Claims Court by lawyer James Morton, part of an initiative by the Advancement of Legal Education and Research Trust (ALERT), the charitable arm of the Ontario Bar Association (OBA).

My Legal Briefcase is a brand new . . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing

Getting Into the Practice Plan

I’m reading Patrick McKenna’s new Slaw column offering advice to the newly minted law firm support professional. His three points, I think, are all spot on; and I say that after spending more than 12 years in-house. Generating respect as a non-lawyer within a law firm isn’t easy, but it is entirely possible.

No matter which role you play, the big challenge will always be to select the right projects. And the curve ball, is that it doesn’t matter if you believe that your selected projects are important or valuable. What matters is if those projects deliver value to the . . . [more]

Posted in: Practice of Law: Marketing, Practice of Law: Practice Management

Why You Should Use A/B Testing on Your Website

We all run into design-related questions when creating a web page. Questions like “Should this button be red or green?” or “What would the most effective headline for this paragraph be?”. While these decisions may have a dramatic impact on the overall effectiveness of a website, they are often the product of subjective judgement calls by an individual, or worse, a committee.

What if, instead, we could approach such design decisions scientifically? A/B testing makes this possible by treating a web page design instance as an “experiment” where multiple variations of a webpage are randomly presented to page visitors; data . . . [more]

Posted in: Practice of Law: Marketing, Technology, Technology: Internet

A Short Survey on Litigator Selection and Value Generation

I sat on a legal project management panel at the CBA conference on Tuesday. It was moderated by Barbara Boake of McCarthy’s. Andrew Terrett of BLG (and Slaw) provided the PM expert’s perspective, Brian Armstrong of Bruce Power spoke from the internal counsel’s perspective and I provided the practitioner’s perspective.

We had a very enlightening discussion, and spent a good deal of it talking about the challenges of planning for and pricing litigation (meaning any form of representation in an adjudicative process). I’ll follow-up on the discussion later, but thought I’d first lay some groundwork with a short and very . . . [more]

Posted in: Practice of Law, Practice of Law: Future of Practice, Practice of Law: Marketing, Practice of Law: Practice Management

Customer Service – Don’t Cross the Line Into Pester and Peeve Territory

Following my customer service post last week, I had an experience on the weekend where store clerks were so intrusive that it was annoying. So much so that it makes me wonder if I want to go back to that store again. It’s a reminder that while we need to be attentive to customer / client needs, it’s possible to cross the line from good service to annoying and creepy. And it’s possible to try too hard to sell our services.

I went into a new store, and was immediately asked by a greeter if they could direct me to . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing

Silly Season

I ran across this today while on a search for something else. At first, I just found it amusing. Now I’m thinking it’s a brilliant bit of viral marketing for Paul Pearson’s firm, Mulligan Tam Pearson.

In addition to the 4,000+ views, Pearson has been featured in a Victoria Times-Colonist article. And now a mention here. Who could ask for anything more? :) . . . [more]

Posted in: Practice of Law: Marketing

Long-Term Strategies for the Long-Tail

An article by Michael Moyer in this month’s Scientific American reinforces that crowd-sourcing approaches towards rating sites are inaccurate, and do pose a risk to lawyer’s reputations. We’ve discussed lawyer rating sites on Slaw before, here and here.

Moyer cites Eric K. Clemons of The Wharton School of the University of Pennsylvania, who points out a couple of inherent biases in rating sites:

  1. people using a service have already made a choice, and are pre-disposed to liking it
  2. people do not tend to rate things they find satisfactory

What this means is that rating sites represent the extremes – . . . [more]

Posted in: Practice of Law: Marketing

Leading (On) Lawyers?

♫ Into the spotlight and out again
Come and get your 15
Your 15 minutes of fame…♫

Lyrics and Music by: Tommy Shaw, Jack Blades, Ted Nugent.

Andy Warhol

Ahh fleeting fame. It seems that advertisers are pouring over themselves to add accolades to lawyer’s resumes, blogs, web sites, CVs and bios. Consider this excerpt from an email from one of those ‘who is’ directories:

We are pleased to inform you that your candidacy was formally approved June 20th, 2010. Congratulations.

Of course the only minor problem with this is that I don’t ever being asked to submit an . . . [more]

Posted in: Practice of Law: Marketing

LinkedIn Legal Updates: Powered by JD Supra

To date, LinkedIn has only offered a handful of sidebar applications that users can install. They’ve been very picky, and only a few are aligned with vertical industries. Even then, it’s obvious that industry apps must have a broader application and be applicable to the general business community. Late last night, the rollout began for Legal Updates on LinkedIn and it’s a huge win for my friends at JD Supra.

We’ve written about JD Supra before here at Slaw, so I won’t spell out their core offering for law firms. They are, however, a company that’s been built around . . . [more]

Posted in: Legal Information: Publishing, Practice of Law: Marketing, Technology: Internet

The Sun Rose in the West, Again

“[5] I have reviewed the time spent which is 15.9 hours and frankly, I am surprised that so few hours are being claimed …. ” (2010 ONSC 3935).

A round of applause for the successful party’s lawyer, please.

In somewhat the same vein, put up a hand if you’re in favour of a new rule of lawyer’s professional conduct which states that lawyers acting for the winning side in a law suit are allowed to comment on the merits of the result for the media – print, electronic, and otherwise – only if the lawyers concede, on the record, that . . . [more]

Posted in: Miscellaneous, Practice of Law, Practice of Law: Marketing