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Archive for ‘Practice of Law: Marketing’

The Sun Rose in the West, Again

“[5] I have reviewed the time spent which is 15.9 hours and frankly, I am surprised that so few hours are being claimed …. ” (2010 ONSC 3935).

A round of applause for the successful party’s lawyer, please.

In somewhat the same vein, put up a hand if you’re in favour of a new rule of lawyer’s professional conduct which states that lawyers acting for the winning side in a law suit are allowed to comment on the merits of the result for the media – print, electronic, and otherwise – only if the lawyers concede, on the record, that . . . [more]

Posted in: Miscellaneous, Practice of Law, Practice of Law: Marketing

Infomercials and Legal Writing

One of Oscar Wilde’s aphorisms is “There is only one thing worse than being talked about and that is NOT being talked about.” This is sometimes paraphrased as “there is no such thing as bad publicity.” The “I don’t care what they say about me as long as they spell my name right” statement is apocryphally attributed to P.T. Barnum.

Writing for law and other professional magazines, and law tabloids such as The Lawyers Weekly or the Law Times, is a not-expensive (at least to the writer) way of getting publicity and, perhaps, of educating the readership. I have no . . . [more]

Posted in: Education & Training, Education & Training: Law Schools, Practice of Law, Practice of Law: Marketing

Microsites for Law Firm Mergers

Many of you will likely have picked up the news yesterday of the cross-Atlantic merger between Sonnenschein and UK-based Denton Wilde Sapte. One element of the media push I found interesting was the use of a dedicated website, or microsite, to explain things.

It’s not so much the content of the website that I found effective, but rather that the firms chose not bury the information on their respective websites. They could have each created dedicated internal pages on their websites; or, they could have taken the new combined firm domain name and started their transition process. Indecently, the domain . . . [more]

Posted in: Practice of Law: Marketing

Stem Legal’s New Media Strategy Service

Our friends over at Stem Legal have rolled out a new Media Strategy service for law firms. The aim is to develop with the client “a customized strategic plan for using the media (including social media) as a business development tool.” What makes this particularly interesting is that it’s headed up by the estimable Jordan Furlong. I can easily imagine how relieved some firms will be to have Jordan guide them through the fun-house halls of Twitter, Facebook, and the rest. I wish Stem every success in this venture.

[Disclosure: Stem Legal's principal is Steve Matthews, who is a . . . [more]

Posted in: Practice of Law: Marketing

Morrison Foerster Moves Library to Marketing Department

Over on 3 Geeks and a Law Library, Greg Lambert makes note that yesterday at the Law Marketing Association conference, Joe Calve, the new CMO of Morrison Foerster mentioned he had moved their Library department into the Marketing department. Lambert questions the change, but does say, “From what I’m hearing from the Librarians at MoFo, they are excited about the change and are looking forward to the transition.” MoFo is known for doing things a bit differently than everyone else, after all.

I do think it odd, but perhaps no odder than having the Library report to IT as in . . . [more]

Posted in: Legal Information, Practice of Law, Practice of Law: Marketing, Practice of Law: Practice Management

New Website: Tod Maffin’s Social Media Case Studies Online

CaseStudiesOnline.com is a new web site with hundreds of social media marketing case studies, all fully indexed and searchable. The site was created by Tod Maffin, a well-known strategist, consultant, speaker and thought leader based in Vancouver. The site is currently in beta with more case studies being added each day. Maffin also plans on interviewing both thought-leaders in social media marketing and the people in the trenches who are putting these tools into action.

Here’s a short video by Maffin showing how CaseStudiesOnline.com works:

I took the opportunity to interview Tod Maffin over the phone last week to . . . [more]

Posted in: Legal Information, Legal Information: Libraries & Research, Practice of Law, Practice of Law: Marketing, Technology

The Torys LLP iPhone App

Remember Steve MatthewsWeb Law Predictions for 2010?

Mobile Web Becomes Important: The mobile web made some major inroads in 2009, but I expect it to become a priority in 2010. By year’s end, expect to be sick of iPhone application launches from the legal industry – both from vendors and law firms. Also expect an increase in law firms launching mobile versions of their website, mobile friendly extranets, and hopefully in all this – something innovative and useful!

Earlier today Torys LLP launched a free app for iPhones and iPads:

  • get our latest news
  • read our
. . . [more]
Posted in: Education & Training, Practice of Law, Practice of Law: Marketing, Substantive Law, Technology

New TV Channel on the Law

We’re used to seeing law firms breaking new ground in deploying technologies for marketing purposes, but I hadn’t seen a law firm sponsoring a television channel – and one devoted to matters legal.

What’s even more remarkable is where it’s coming from. Not some US powerhouse, or a tech-savvy firm in rural Canada.

No this news comes from Bucharest, (which as Simon reminded us Romania outranks Canada in its electronic infrastructure), where Juridic TV, the first television channel dedicated to public legal information, was launched online on February 8 and will broadcast an around-the-clock daily programme. . . . [more]

Posted in: Legal Information, Miscellaneous, Practice of Law, Practice of Law: Marketing

Google Social Search in Legal Marketing

Jurriaan de Reu recently mentioned the implications of Google Social Search for SEO. The new Google feature will provide higher results based on the reviews and commentary of your friends on various social media platforms.

Essentially this is the same concept as the traditional word-of-mouth marketing, but conducted online instead. When someone mentions their experience with a specific product, brand or service (including lawyers) on a social media platform, their contacts will get those informal reviews at the top of their searches when looking for similar topics.

A video of how it works can be found here.

The feature . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology, Technology: Internet

Standing Out From the Crowd

Most law firms are telling the same story, according to this article, which makes it very difficult, if not impossible, to distinguish one from the other.

Developing a unique, identifiable and distinct voice is not easy, but it begins and ends with your ability to conceive and communicate a credible story that resonates at some level with your audience. Unless you can do that, you’ll never be heard above the din of the crowd.

So why can’t most law firms do this?

No reason at all. But when it comes to law firms, there is a negative assumption that

. . . [more]
Posted in: Practice of Law, Practice of Law: Marketing

2009 Study on Corporate Use of Social Media

The Center for Marketing Research at the University of Massachusetts Dartmouth recently completed their annual study of the Inc. 500, the fastest-growing private corporations in the U.S.

The Center claims to provide one of the few statistically-significant studies on the use of social media by corporations. The findings show that social media adoption by the Inc. 500 outpaces that of the Fortune 500.

If we can extrapolate the findings into another jurisdiction and the legal industry, this might provide yet another clue about how social media can offer leverage to smaller and mid-size firms. It also suggests an . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Substantive Law