There’s been something of a buzz lately among the law marketing crowd about putting QR codes on business cards — typically on the back, because they are ugly. (See, e.g. Shatterbox, Larry Bodine, ABA Journal.) It’s taken a while for this technology to percolate down to lawyers:these pixelated squares have been around for a few years now and mentioned more than once on Slaw: QR Code; Possibilities of Barcodes; QR Codes & Mobile Marketing. The thought is that a contact need only snap a photograph of your QR code to be provided with whatever . . . [more]
Archive for ‘Practice of Law: Marketing’
The features on professional networking site LinkedIn change frequently, so it is worth spending some time periodically to update your profile.
Earlier this month I attended the AIIP (Association of Independent Information Professionals) annual conference. I took a bit of extra time to attend one of the pre-conference workshops put on by Scott Brown, owner of Social Information Group, on using LinkedIn. It was good to have a current, detailed look at the network and its current features.
Allow me to share a few things I learned:
- some of the formatting options are hidden under unrelated sections in
Carabash was selling an interest in his website and legal forms, which seek to provide legal services in a cost-effective manner to the public. The Dragon’s turned down his proposal, but Carabash feels the experience was still worth it.
You can catch a clip from the show here.
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We’re already starting to see some heavy campaigning online. . . . [more]
While Q&A sites have been around for as long as the web, the last year has seen a tremendous surge of innovation in this space. Quora is one of the hottest startups in the valley right now, and has experts in various fields answering questions on everything from “Why is Dropbox more popular than tools with similar functionality?” to “Why is honey dangerous for babies?”.
LawPivot brings the Quora concept to legal advice, allowing companies to confidentially ask legal questions of lawyers that have registered with the site. LawPivot employs a recommendation algorithm that will match . . . [more]
For a short moment, we had some innovative law firm marketing going on with Blakes flash mob dance! The Youtube video was here. That is until lawyers for the Black Eyed Peas called copyright foul. Youtube is now displaying the infringement image below:
I say boooo to the Black Eyed Peas and Will.I.Am. It’s tough enough to get lawyers to leave their offices and walk down a couple flights of stairs for a fire drill. Can you imagine getting close to 50 of them dance in the middle of a shopping mall? Unheard of.
Happy holidays! :) . . . [more]
Careful readers of Slaw’s Linkblogs may have noticed Steve Matthews post on adding RSS feeds.
While that’s very useful, I also want to point Slaw readers’ attention to the new website Attorney at Work on which Steve’s post is published and to an invitation to receive “One Really Good Idea Every Day”.
The project is the brainchild of Merrilyn Astin Tarlton, and Joan and Mark Feldman who were responsible for many years for the excellent Law Practice magazine of the American Bar Association. So I must declare an interest. You’ll see a number of members of the . . . [more]
Stem Legal has relaunched the Canadian Law Blogs List at Lawblogs.ca started by Steve Matthews in September 2005. The List is an open directory of Canadian blogging lawyers, law librarians, marketers, IT professionals and paralegals (essentially anyone blogging in the legal industry in Canada).
Along with a new look, the new site features:
- browsing by practice area, by province, by industry topic, and latest additions
- subscription to LawBlogs.ca by RSS feed or by email to be notified of blog additions to the site
- a sample of recent blog posts from the various blogs on the front page
Congratulations to Bennett Jones LLP, 2010 Platinum winner of the Intranet Innovations Award from Step Two Design, announced Wednesday at KMWorld 2010 in Washington, DC. They won for a number of innovations on their intranet BenNet. Based on Microsoft Office SharePoint Server 2007 (MOSS), their intranet includes features such as an improved Precedent system, a “find the children” feature that locates documents using the parent precedents, and BenNet Books.
From the Step Two Designs announcement:
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Bennett Jones, the 2010 Platinum Award winner and the first law firm to win this award, has created a highly sophisticated site that
The big news from London is that Norton Rose is taking over Deneys Reitz, one of South Africa’s largest firms – and African firm of the year in 2006 – and the Canadian firm Ogilvy Renault. The expanded firm will fly under the Norton Rose flag.
The two firms will formally join the Norton Rose Group on 1 June 2011. This will raise the firm’s head count to over 2,500 lawyers spread over 38 offices.
Norton Rose Chief Executive Peter Martyr commented
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This is a very exciting move…Canada and South Africa are increasingly influential economies for our clients
Have you come across a QR code yet? See this as an example:
All you need is a QR code reader built into your mobile phone – either natively within Android phones, or a free QR app for the iPhone. Then scan the code, and instantly your phone will execute one of a number of predetermined tasks:
- hotlink the phone’s browser to a URL – scanning the above image, for example, takes you to the homepage our blog at Stem;
- initiate a phone call;
- display an image, business card, etc;
- download a v-card;
- or display a simple text message, to
LinkedIn has just announced that users can add new sections to their profiles. New boxes will be available for certifications, publications, and even patents, reflecting the broader types of users that LinkedIn has experienced beyond the business and IT communities. For example, I can now add my (American) nuclear medicine technology licenses, and my numerous speaking engagements, important to an aspiring litigator claiming some background in healthcare.
One new section might be of particular interest to lawyers. The Martindale-Hubbell Ratings, which provide scores based on client satisfaction and peer-reviews, are also available as a section feature. The two . . . [more]