In this ten-minute video, best-selling author Seth Godin talks about a fundamental shift in today’s business world that includes marketing, social media and a move toward openness. He says: “You are going to have to change if you want to be there too.”
Some food for thought. A quick summary:
- Marketing needs to be responsible for the product.
- You need to measure interaction.
- The only asset that gets built online is permission to talk to people.
I wonder about the first point and how it can be applied to a law firm? I almost think . . . [more]