An article by Michael Moyer in this month’s Scientific American reinforces that crowd-sourcing approaches towards rating sites are inaccurate, and do pose a risk to lawyer’s reputations. We’ve discussed lawyer rating sites on Slaw before, here and here.
Moyer cites Eric K. Clemons of The Wharton School of the University of Pennsylvania, who points out a couple of inherent biases in rating sites:
- people using a service have already made a choice, and are pre-disposed to liking it
- people do not tend to rate things they find satisfactory
What this means is that rating sites represent the extremes – . . . [more]