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Archive for ‘Practice of Law: Marketing’

The Perils of Social Media Under the Laws of the United States and Canada: A Cautious Tale for Lawyers and Clients

These are notes are from a panel presentation session at the American Bar Association 2011 conference in Toronto last Thursday. Panelists included Dominique Shelton, Wildmon Harrold, Beverly Hills, CA, Prof. Teresa Scassa, University of Ottawa, Research Chair of Information Law, Ottawa, ON, Dr. Ann T. Greeley, DecisionQuest, and Nicole Black, Rochester, NY . Note: these are my selected notes from this session; any inaccuracies or omissions are my own. I welcome your comments and follow-up thoughts!

Dominique Shelton – Overview on what is social media

Social media often involves the creation of “user generated content”, which . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Seth Godin on the New Fundamental Shift

In this ten-minute video, best-selling author Seth Godin talks about a fundamental shift in today’s business world that includes marketing, social media and a move toward openness. He says: “You are going to have to change if you want to be there too.”

Yahoo! Futurist: Seth Godin

 

Some food for thought. A quick summary:

  1. Marketing needs to be responsible for the product.
  2. You need to measure interaction.
  3. The only asset that gets built online is permission to talk to people.

I wonder about the first point and how it can be applied to a law firm? I almost think . . . [more]

Posted in: Practice of Law: Future of Practice, Practice of Law: Marketing, Technology: Internet

SC Bar Releases Ethics Opinion on Groupon

The South Carolina Bar Association just released an Ethics Advisory Opinion on the use of Groupon by SC lawyers.This interesting opinion dealt with the question of whether it is ethical for SC lawyers to use Groupon. The answer: Yes, but proceed with caution. Read SC Ethics Advisory Opinion 11-05 here. . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Local Information Sharing – QR on Lawyers’ Cards, Bump

There’s been something of a buzz lately among the law marketing crowd about putting QR codes on business cards — typically on the back, because they are ugly. (See, e.g. Shatterbox, Larry Bodine, ABA Journal.) It’s taken a while for this technology to percolate down to lawyers:these pixelated squares have been around for a few years now and mentioned more than once on Slaw: QR Code; Possibilities of Barcodes; QR Codes & Mobile Marketing. The thought is that a contact need only snap a photograph of your QR code to be provided with whatever . . . [more]

Posted in: Practice of Law: Marketing

LinkedIn Tips and Tricks

The features on professional networking site LinkedIn change frequently, so it is worth spending some time periodically to update your profile.

Earlier this month I attended the AIIP (Association of Independent Information Professionals) annual conference. I took a bit of extra time to attend one of the pre-conference workshops put on by Scott Brown, owner of Social Information Group, on using LinkedIn. It was good to have a current, detailed look at the network and its current features.

Allow me to share a few things I learned:

  • some of the formatting options are hidden under unrelated sections in
. . . [more]
Posted in: Practice of Law: Marketing, Technology: Internet

Michael Carabash on Dragon’s Den

Michael Carabash, the founder and CEO of Dynamic Lawyers, was recently featured on the television show Dragon’s Den, where entrepreneurs make a a business pitch to a panel of potential investors.

Carabash was selling an interest in his website and legal forms, which seek to provide legal services in a cost-effective manner to the public. The Dragon’s turned down his proposal, but Carabash feels the experience was still worth it.

You can catch a clip from the show here.

  . . . [more]

Posted in: Practice of Law: Marketing

LSUC Bencher Elections Off to the Races

Nominations for the Law Society of Upper Canada’s 2011 Bencher Elections closed on February 11, 2011. A complete list of candidates can be found here.

Although there was some discussion about having this election entirely paperless, the law society has opted to have both Internet and mail-based voting in place.

We’re already starting to see some heavy campaigning online. . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

LawPivot: Crowdsourcing Legal Advice

While Q&A sites have been around for as long as the web, the last year has seen a tremendous surge of innovation in this space. Quora is one of the hottest startups in the valley right now, and has experts in various fields answering questions on everything from “Why is Dropbox more popular than tools with similar functionality?” to “Why is honey dangerous for babies?”.

LawPivot brings the Quora concept to legal advice, allowing companies to confidentially ask legal questions of lawyers that have registered with the site. LawPivot employs a recommendation algorithm that will match . . . [more]

Posted in: Practice of Law: Marketing, Technology: Internet

Black Eyed Peas Spoil Blakes Flash Mob

For a short moment, we had some innovative law firm marketing going on with Blakes flash mob dance! The Youtube video was here. That is until lawyers for the Black Eyed Peas called copyright foul. Youtube is now displaying the infringement image below:

I say boooo to the Black Eyed Peas and Will.I.Am. It’s tough enough to get lawyers to leave their offices and walk down a couple flights of stairs for a fire drill. Can you imagine getting close to 50 of them dance in the middle of a shopping mall? Unheard of.

Happy holidays! :) . . . [more]

Posted in: Practice of Law: Marketing

The Relaunched Canadian Law Blogs List Lawblogs.ca

Stem Legal has relaunched the Canadian Law Blogs List at Lawblogs.ca started by Steve Matthews in September 2005. The List is an open directory of Canadian blogging lawyers, law librarians, marketers, IT professionals and paralegals (essentially anyone blogging in the legal industry in Canada).

Along with a new look, the new site features:

. . . [more]
Posted in: Legal Information: Publishing, Practice of Law: Marketing, Reading, Technology