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Archive for ‘Practice of Law: Marketing’

2009 Study on Corporate Use of Social Media

The Center for Marketing Research at the University of Massachusetts Dartmouth recently completed their annual study of the Inc. 500, the fastest-growing private corporations in the U.S.

The Center claims to provide one of the few statistically-significant studies on the use of social media by corporations. The findings show that social media adoption by the Inc. 500 outpaces that of the Fortune 500.

If we can extrapolate the findings into another jurisdiction and the legal industry, this might provide yet another clue about how social media can offer leverage to smaller and mid-size firms. It also suggests an . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Substantive Law

Are Big Law Firm Blogs Boring? Yes, No, Maybe

I was reading Connie Crosby’s recent post National: Canada’s Best Law Firm Websites. It described an article in the Canadian Bar Association’s National magazine about the best law firm websites in a variety of categories, including blogs.

And then, I came across an article in Legal Blog Watch on

As the world goes to hell in a handbasket, the blawgosphere is abuzz with a debate over whether big firm blogs are boring. Blame it on the ABA Journal’s Blawg 100, which listed but two blogs from Am Law 100 firms. Not surprising, opines big-firm blogger Mark Herrmann,

. . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology: Internet

National: Canada’s Best Law Firm Websites

The December issue of the CBA’s National magazine has been released, and includes the article “Canada’s best law firm websites” [pdf] by Luigi Benetton. Nine “legal technology professionals” were asked to rank and comment on law firm websites in a number of categories (including yours truly).

I encourage you to read the full article for the analysis, discussion and quotes, but here is the run-down of winners and honourable mentions with links in the various categories:

Big Firm (multi-jurisdictional)

Winner: Ogilvy Renault LLP
Honourable mentions: Gowling Lafleur Henderson LLP, Fasken Martineau DuMoulin LLP

Small Firm/Solo

Co-winners: . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology

LAWPRO Magazine Also Covers Slaw

Although Dan Pinnington recently mentioned the current issue of LawPRO Magazine, he didn’t point out that we got some coverage in it too.

The section on blogs, found on page 4, gives special mention to Slaw,

Blogs also offer readers the opportunity to respond and comment, thus starting an online discussion. (Of course, this has its risks:
Readers’ comments must be monitored to ensure that offensive or defamatory material is not published on your blog.) …
Some notable Canadian law blogs include slaw (, “a Canadian co-operative weblog about any and all things legal”
and Law 21: Dispatches

. . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Substantive Law

BC Authorizes Multi-Disciplinary Partnerships…

♫ He roller-coaster he got early warning
He got muddy water he one mojo filter
He say “One and one and one is three”
Got to be good-looking ’cause he’s so hard to see
Come together right now over me …♫

Lyrics and music by: Lennon/McCartney.

On Friday Dec. 11, 2009 the Benchers of the Law Society of British Columbia passed amendments to the Rules of the Law Society that will allow Multi-Disciplinary partnerships in British Columbia effective July 1, 2010.

These changes, limited as they are, are momentous. For the first time in BC, a partnership, a LLP, . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Practice of Law: Practice Management

Bott & Company Launch Personal Injury iPhone App

I’ve joked previously that the Google crowdsource traffic feature was a free ambulance chaser application.

A British firm has developed a iPhone application specifically intended to document all the details necessary for future litigation, the iPhone Car Incident Assistant application (iCIA). The Times Online reports:

It appears ambulance chasing has gone digital after Bott & Company, a law firm in Manchester that specialises in personal injury claims, has developed an application for the iPhone that prompts people involved in an accident to record insurance and witness details, take multiple photographs, store GPS information and click through to a dedicated

. . . [more]

Posted in: Legal Information: Information Management, Practice of Law, Practice of Law: Marketing, Substantive Law, Technology, Technology: Internet

Introducing Magma, Video Site With a Difference

I have been thinking a lot lately about video and how it might be of use in law. I blogged about Law Marketing: YouTube Milestones and the launch of law video site LegalTube earlier this month. Now allow me to introduce you to my new favourite video site, Magma.

Magma is the brainchild of Andrew Baron in New York, and developed by his team at Rocketboom, known as Internet video blogging pioneers. Not meant to replace YouTube, Google Video, Vimeo and the like, this site is a place to discover and aggregate videos from those other sites. I . . . [more]

Posted in: Legal Information, Practice of Law, Practice of Law: Marketing, Technology

This Week’s Biotech Highlights

Everybody wants their 15 minutes of fame, and this week there was plenty of recognition to go around — both in the biotech community and in the legal community.

The FDA, famous for restrictive rules on communications, is having a hard time adjusting to current internet trends, leading to some controversial decisions about Google search ads. Trying to do better, FDA held a two-day hearing about the use of the internet and social media for online drug marketing so it can calibrate its decisions for a new era. Rule-making will follow at the old era pace, though.

Simon Fodden . . . [more]

Posted in: Legal Information, Practice of Law, Practice of Law: Marketing, Substantive Law

Law Video Site Launched: LegalTube

Not sure if YouTube is your thing? Alabama trial attorney Lew Garrison has created a YouTube-like site for law-related video, called LegalTube. According to, the site was launched on September 1st after four months of development. It is billed as a video directory for finding lawyers, but in addition to advertising video, there is legal humour, courtroom stories, and a “webisode reality series” called Law After Dark. The site also has a news alert video series on drug recalls and class action lawsuits.

And in case you were wondering, LegalTube has its own channel on . . . [more]

Posted in: Legal Information, Practice of Law, Practice of Law: Marketing, Substantive Law, Technology

Law Marketing: YouTube Milestones

Still doubtful about video as a marketing vehicle? A few recent milestones from YouTube, the leading site for video distribution, be it entertainment-related or professional:

Posted in: Practice of Law, Practice of Law: Marketing, Technology

Dead Peasants’ Insurance

One of the most enjoyable aspects about working with clients outside the Canadian market is getting exposed to new areas of the law. This was the case when I started working with McClanahan Myers Espey LLP and was introduced to Mike Myers. Mike has a unique expertise, uncovering corporate life insurance policies where the company (and not the family) are the beneficiaries. The practice is more commonly referred to as dead peasants’ insurance or Janitors Insurance, and Mike works on behalf of the families. He is also one of a select few to have a successful track record in . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing

Lawyers – on Video. Launch of OMG! Law Talk

It’s something I’ve always wondered about. How do you use video, presumably on YouTube, without looking like you’re advertising like this guy.

I got together with some of the most savvy lawyers I know in the area, and we sat around talking about why we blog, why litigators are often reluctant to participate, and a couple other issues. We forgot about the camera that was filming us, and took a look at the footage after we were done.

The musical intro/outro is us too - Garry Wise and Michael Carabash are pretty talented musicians on the guitar.

We liked . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology