Most law firms are telling the same story, according to this article, which makes it very difficult, if not impossible, to distinguish one from the other.
Developing a unique, identifiable and distinct voice is not easy, but it begins and ends with your ability to conceive and communicate a credible story that resonates at some level with your audience. Unless you can do that, you’ll never be heard above the din of the crowd.
So why can’t most law firms do this?
No reason at all. But when it comes to law firms, there is a negative assumption that
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