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Archive for ‘Practice of Law: Marketing’

LinkedIn Becoming More Powerful for Legal Industry Use

The professional social networking site LinkedIn has slowly been making a number of changes that are making the site increasingly useful. I am still finding my way around, but changes I find of interest:

  • the addition of third party applications that allow me to do things like share my presentation slides (via Slideshare) and to see recently added presentations of others, and to see what my contacts are reading with the Amazon.com application;
  • increased and improved functionality of groups, allowing those in a group to have a discussion;
  • suggestions of people who I might know who are on LinkedIn
. . . [more]
Posted in: Practice of Law, Practice of Law: Marketing, Technology

Avoiding a Malpractice Claim: The 2008 Most Popular practicePRO/LAWPRO Downloads

practicePRO, LAWPRO’s risk management and claims prevention initiative, provides lawyers with tools and resources to help them succeed in the practice of law and avoid a malpractice claim (see this article for information on the most common legal malpractice claims).

As we have completed another year we have updated our most popular downloads list. What are other lawyers looking at? The top 5 downloads were as follows:

1 Peg Duncan’s Canadian focused E-Discovery Reading List
2 Rollie Thompson’s article on the Spousal Support Advisory Guidelines
3 A LAWPRO Magazine article on The Dangers of Metadata
4 A sample . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Practice of Law: Practice Management, Substantive Law, Technology

Optimisation Des Moteurs De Recherche Et Développement De Clientèle

Aujourd’hui encore, trop nombreux sont les profanes aux yeux desquels l’Internet reste une terre inconnue, aux rituels propres et au langage incompréhensible. Pour se convaincre des réticences que continue à susciter le réseau parmi les professionnels du droit en particulier, il suffit d’ailleurs de faire état de tous les domaines de la pratique au sein desquels son utilisation est encore exclue. Par exemple, le courriel n’est toujours pas un mode de signification accepté par le législateur, et nombre d’avocats lui préfèrent la télécopie pour de simples communications. Les tribunaux de la Belle Province ne permettent pas encore la production de . . . [more]

Posted in: Education & Training: CLE/PD, Practice of Law, Practice of Law: Marketing, Technology

What Legal Marketers Need to Know About Social Media

On Nov. 27, 2008, I attended a session hosted by the Toronto chapter of the Legal Marketers Association (LMA) on Social Media Success.

The event was moderated by Max Valiquette of Youthography, and featured a panel with Parker Mason of CNW Group, Michael Rabinovici of AR Communications Inc., and Stuart Wood of Torys LLP.

Wood claimed his firm didn’t know he was there. But the event was promoted on the LMA website, and as he soon found out, he was part of an impromptu podcast when Mason revealed he was recording the session.

Full audio . . . [more]

Posted in: Education & Training: CLE/PD, Practice of Law, Practice of Law: Marketing, Technology

Interesting Content on the Digital Consumer Experience (And Amazing Artwork)

For my must read of the week, I recommend FEED: The Razorfish Consumer Experience Report . Came across it yesterday.

Its stated mission is to help people to gain a better understanding of how technology affects today’s digital consumer experience and explore the emerging trends that will shape those experiences for years to come. It talks about the rise of search as a primary mode of navigation, the widespread adoption of Web 2.0 features and technologies, and how the increase in mainstream social media usage have fundamentally altered the consumer landscape. The main point is that for brands to remain . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing, Technology

DLA Piper Talks Merger With Fasken

According to an article in legalweek.com DLA Piper, the Anglo-American giant law firm, has held talks with Fasken Martineau about a potential link between or merger of the firms. DLA Piper has more than 3,700 lawyers in offices in 38 countries, but has no office in Canada. The article also says that DLA Piper is considering, alternatively, opening up an independent office here. Fasken reportedly has said that they may be prepared to talk in January.

An irrelevant coda: DLA Piper uses gangbuster rotating images on its main website page, quite unlike the usual staid graphics found on law . . . [more]

Posted in: Practice of Law, Practice of Law: Marketing