There’s nothing quite like streaming clips of our American colleagues pitching for clients. Talk about free entertainment! You’ll see lawyers dragging flaming hammers through the ground or drug dealers thanking their counsel for past services as they move on to the next deal. Above all, you’ll hear screaming. Tons of it. You begin to imagine that the Law Society is on to something about refraining from advertising that brings the profession into disrepute. Indeed, the ads are brash, sassy, cheeky—pick your adjective. The underlying subtext of course is that Joe Smith, or whoever, is tough and aggressive, your . . . [more]
Archive for ‘Practice of Law: Marketing’
Social media platforms (e.g. Facebook, LinkedIn, Twitter, YouTube) are web-based technologies that enable users to create and share content and to participate in interactive online communications. As the use of social media grows and becomes a powerful and indispensable tool for lawyers, so do the ethical risks facing lawyers.
Why “tweeting” is powerful. It is interactive, easy to reach, fast to use, cost effective, and informative. Social media is an excellent tool that can help lawyers establish broader professional networks, build and develop brands, and enhance professional profiles. While social media can provide powerful marketing tools, lawyer should . . . [more]
It is said that we measure what we value and that we value what we measure. If the adage holds true, law firms’ emphasis on measurement of billable hours points ultimately to their focus on making a profit. This is hardly surprising.
Heather Douglas’ post Metrics: Beyond the Billable Hour, suggests that law firms should measure more than just billable hours and could make use of the valuable data gleaned or already in their possession. Those are good ideas that could support the profit motivation, but may require a different approach to measurement and data gathering, relying on research methodologies . . . [more]
The Quebec Bar Association and bencher-elect Lu Chan Khuong have released a joint statement, indicating that Khuong has decided to resign her position and duties. The joint press release, dated Tuesday, September 15, 2015, announces a settlement agreement of the legal action opposing the board of directors of the Bar Association and Khuong. . . . [more]
On Friday Oct 2, 2015 in Vancouver, BC, the ninth Pacific Legal Technology Conference will take place. But it can also take place right in your office. This year 13 sessions will be real-time webcast (the keynote will be recorded and made available for viewing after the conference due to logistical issues) allowing both in person and webinar attendees to fully participate in the conference.
28 speakers from Toronto, New York City, Salt Lake City, Alaska and all across BC will speak on such sessions as “Blending Technology with Strong Advocacy Skills”, “Practice Management Tools: There has never been a . . . [more]
At the recent Canadian Bar Association Legal Conference in Calgary, I had the opportunity to join a panel on the subject of lawyers working effectively with those from other professional backgrounds. The panel focused on the benefits of a cross-disciplinary team approach, arising from the recommendation of the CBA Legal Futures report to permit multi-disciplinary practice arrangements. I opened by pointing out why I think this matters (or ought to matter) to lawyers:
- So they’ll be better lawyers (which was the theme of the conference) through greater focus, enhanced skills and a broader knowledge base; and
- So that clients will
Cecil the Lion has dominated world headlines since the announcement of his killing at the hands of American dentist Walter Palmer. Cecil’s death has brought the controversial practice of trophy hunting, the serious issue of poaching and the concerns of the animal conservation movement into the spotlight.
The outcry has been especially prevalent on social media, where news is amplified and extended at rapid pace. Lawyers representing clients accused of criminal, defamatory or regulatory transgressions are often wary of how online attention can remain focused on an issue long after traditional outlets have . . . [more]
I probably won’t be making it to the Chicago Bar Association’s CLE on “How To… Get the Most Out of Twitter” tomorrow. But that’s not to say that I wouldn’t have been choked to miss Catherine Reach’s tweet mentioning it. Mostly that’s because there was something else she linked to which caught my attention: Kevin O’Keefe’s post from last Thursday heralding that “Twitter is teaming up with Google to bring Twitter’s real-time content to Google’s search results.”
You are running a business, let’s call it a legal practice, and you have a problem. You are spending too much time dealing with a small irritation. The irritation could be just about anything, but let’s say the issue is that your invoicing system doesn’t connect with your contact management system. “System” may be too strong a word for many. Essentially, when you issue an invoice for your services, the bill doesn’t automatically show up in the file where you keep other details about the same client. As a result, each time you issue a bill, you have to remember . . . [more]
Have you ever wanted to cease and desist from all social media communication? I have. And I did. Here’s what happened…
…well, actually, nothing happened. Despite dire warnings from bloggers proclaiming the “10 online activities you must do every day to build a valuable personal brand”, nothing bad actually happened. In fact, my business grew.
The benefits of a social media sabbatical
- Rest. Being somewhat introverted, I can only handle so much social activity online or off. By the end of December, I felt beleaguered by the pressure to maintain a constant social media presence.
- Regained control over my
Information overload! There are just too many posts, tweets and articles flying around in the Twitterverse and elsewhere on social media and the Web. None of us can even pretend keep up. And while there is a lot of spam, self-promotional crap and other junk out there, there are some real gems that get lost in the sheer volume of content thrown at us on a daily basis. The trick is finding the content that is really interesting or helpful to you in a practical way. Patience is required, hashtags and a bit of luck can help, and identifying good . . . [more]
“Is anybody out there?” Have you ever looked at your website traffic or social media engagement statistics and wondered if you’re all alone in cyberspace?
The good news is that you’re not alone. Most of your colleagues have probably asked the same question. The bad news is that you’ll need to move beyond your comfort zone if you want to break away from the silent online majority.
Why Engagement Matters
There are two perceptions of you as a lawyer: who you are and what you do. It’s easy to publish a list of what you do on a webpage. But . . . [more]