Another Google product which may soon disappear is Google Alerts. Alerts are absolutely essential to keep track of a brand or an issue online, especially for crisis communication and reputation management. It's important for lawyers dealing with these issues to identify web mentions as they occur and to respond proactively as needed.
Unfortunately I haven't been pleased with the service for several years, noting the results were spotty and largely incomplete. Although I don't have enormous "Google trust issues," I have been looking for years for an effective alternative to Alerts without much success. Danny Sullivan at . . . [more]