Google makes up to 500 changes a year to its algorithm. The newest Google Algorithm change was released on April 24, 2012 and was dubbed Penguin. This update focuses on webspam and eliminating black hat SEO tricks, but it's likely that other changes to the previous Panda algorithm this year will also be referred to in pop culture as Penguin as well. Web analysts have been closely watching the effects of these changes over the past few weeks.

Entire industries are thriving primarily off of search engine results, and it's only a matter of time before law firms are . . . [more]

On Friday online legal services provider LegalZoom filed for a $120m Initial Public Offering. For those unfamiliar with LegalZoom (likely only our Canadian readers, shielded from the ubiquitous LegalZoom advertising in the US), Richard Granat has authored an excellent series of posts on his eLawyering Redux blog.

As with Facebook's S-1 filing from a few months ago, LegalZoom's S-1 filing offers up a wealth of information on the company's progress to date:

• LegalZoom has served approximately two million customers over the last 10 years;
• In 2011 consumers placed 490,000 orders on the site;
• 2011 revenues were $156m, up 50% from

. . . [more]

Legal marketers must have a little common ground with those who do public relations in Universities — taking important (yet questionably dry) material, and making it both understandable and interesting. And perhaps more important, fine tuning the message presentation for each intended audience.

Case in point, a recent study that came out of Wake Forest comparing pupil dilation response on left-side vs right-side photos (for those interested — your left side is always golden according to the research).

Let's start with the PubMed link above, and look at the title: Emotive hemispheric differences measured in real-life portraits using pupil diameter . . . [more]

This past week Dr. Michael Rachlis launched Doctors for Fair Taxation, calling for the top wealth earners in Canada to be taxed even further. Given that physicians are often prominent members of this tax bracket, the initiative attracted lots of attention.

Rachlis suggested to Toronto Star columnist Thomas Walkom that this could inspire a "Lawyers for Fair Taxation." Walkom responded with skepticism, which to me was incredibly telling of the way that lawyers continue to be perceived in society.

The rationale behind Rachlis' group is that income inequalities lead to poorer health indicators, and that the decline of . . . [more]

As Connie mentioned, our firm launched a new website last week. In this post, I’ll share a few thoughts about the process of creating a new law firm website.

Lawyers tend to be a conservative lot, tend to set a low priority on things that don’t bring short term gain, and tend to want to be in control. That combination doesn’t lend itself well to creating a new website that may be somewhat different. It can lead to analysis paralysis, or a conservative approach that leads to either no new site at all, or one that tries to satisfy . . . [more]

Harrison Pensa's new site . . . [more]

On Friday I had the pleasure of speaking to an audience of lawyers at The Commons Institute's eCommerce and the Practice of Law conference in Toronto. I was given the large topic of using social media in a legal practice.

Below are the slides I started with in the discussion, but the real meat of it was the many excellent questions that were put to me by the group. I hope to blog more about those questions, either here or over on my personal blog (will let you know!). In the meantime, I hope these slides are helpful.

Building . . . [more]

tips for improving law firm blog content . . . [more]

This article originally appeared in the Fall 2011 issue of LAWPRO Magazine. All issues of the magazine can be found at www.lawpro.ca/magazinearchives.

Technology is becoming an ever greater part of our lives, both personally and professionally. On a daily basis most of us use a cellphone or smartphone, a desktop computer and the Internet. Many of us will have an iPad or other tablet device and be posting updates on Facebook, Twitter or other social media tools.

Clients expect their lawyers to be technology literate – and there are always new and improved ways for communicating with clients. Here . . . [more]

Quite a few of us in Canada have been on Google+, but we've found there are far more American lawyers trying it out. Let's hope that changes fast.

Vic Gundotra of Google announced today a number of changes. Google claims it made 91 improvements to the platform during the 90 days of operation. Today they add 9 more improvements, largely related to the Hangouts feature (including mobile video chats), as well as a much-needed search function. But the 9th new "feature" is that they are opening it up to the public. It was previously in beta testing and . . . [more]

I agree, this is not news. Our lives are getting faster and we expect to know what is happening right now in the world, not what happened five hours ago or yesterday. For those of us who work with information and live online, television and radio are often not fast enough. We expect to hear about things as they happen.

Lawyers need to stay on top of what is happening to clients so they can help respond in a timely manner. As librarians, the challenge is pulling information together so that those we serve are up to date. In the . . . [more]

Google's venture capital arm, Google Ventures, is intent on disrupting the legal market.

First, it invested in LawPivot, a Quora-style Q&A platform for providing legal advice to businesses. LawPivot has now opened its platform to the public, allowing lawyers to answer businesses questions in a venue visible to the public.

This new twist on LawPivot's business model will build up a valuable and publicly-accessible knowledgebase of legal advice for businesses to leverage. LawPivot will also provide lawyers a high-visibility platform to demonstrate their expertise to prospective clients.

Google Ventures has also recently invested in Rocket Lawyer, an online . . . [more]