Jurriaan de Reu recently mentioned the implications of Google Social Search for SEO. The new Google feature will provide higher results based on the reviews and commentary of your friends on various social media platforms.
Essentially this is the same concept as the traditional word-of-mouth marketing, but conducted online instead. When someone mentions their experience with a specific product, brand or service (including lawyers) on a social media platform, their contacts will get those informal reviews at the top of their searches when looking for similar topics.
A video of how it works can be found here.
The feature . . . [more]