From the Mash Blog:
. . . [more]
We just started inviting our friends outside Yahoo! to join us in testing Mash: a new approach to online profiles. If you’ve used other online profiles before you’ll feel at home in Mash. But there are some new twists that make things a little interesting and, we think, a lot of fun.
1. You can make starter profiles for your friends. Think: “first round’s on me.”