Archive for the Category "Web Law Connected"

Web Law Predictions for 2010

by Steven Matthews on December 20th, 2009

At the end of each year, I try to find some time to consider growing trends and how each might play out the following year. I’m just beginning that process now, and honestly, I’m not even close to a complete list. For those items I do have, however, I thought it might be interesting to [...]

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Social Media & Business Productivity

by Steven Matthews on October 23rd, 2009

The lines in the sand seem firmly drawn when it comes to social media blocking. Some firms have taken the view that accessing websites such as Facebook during work hours is an attack on business productivity, and have locked down access. Detractors identify the fact that any personal smart phone can access these sites, [...]

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Law Firm Landing Pages

by Steven Matthews on August 8th, 2009

Once you remove content publishing from the equation, there are typically four major entry points into law firm websites: the homepage, practice pages, lawyer profiles and regional office pages. For this month’s web law connected column, I thought it might be interesting to offer comments on each of these pages, and issues I’ve seen from [...]

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Own Your Content, But Distribute Widely

by Steven Matthews on June 19th, 2009

One of my routine considerations, is the amount of time I invest in websites that I own, versus the amount of time I invest in the websites of others.
In many cases, that boils down to the value of domain ownership – websites, blogs, and so forth. Sites where there is little question to who benefits, [...]

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Lawyer Twitter Practices: 29 Do’s and Don’ts

by Steven Matthews on April 25th, 2009

Twitter is undeniably the social media darling of 2009. From celebrity stalking to Oprah coverage, the monopoly of micro-blogging is now pushing 10 million active users. The legal profession is equally aboard this bandwagon, with adoption numbers rising fast. Where tools such as LinkedIn and Facebook have traditionally helped to create value from existing relationships, [...]

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The Formal-to-Informal Rule of Lawyer Web Publishing

by Steven Matthews on March 7th, 2009

One of the more interesting transitions the web has brought to legal marketing communication is the greater acceptance of informal lawyer commentary. Where formal business writing and legal analysis were once considered the only output for marketing materials, the advent of blogging, and now micro-blogging (i.e. Twitter), has allowed lawyers to create more approachable online [...]

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It’s Not the Tool! It’s YOU!

by Steven Matthews on November 1st, 2008

I sometimes get asked silly questions like “which social network is the best?” or “which is better for law firms, content marketing or email newsletters?”
I find these questions silly, not because lawyers shouldn’t make value judgments on where to invest their time and money, but rather, that questions like these can inspire thinking in exclusionary [...]

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SEO for Law Firms: Why Adwords is Not the Solution

by Steven Matthews on September 3rd, 2008

Paid search advertising programs, like Google Adwords, allow for the placement of text-based ads next to the ‘natural’ search results, and can provide access to the desired audiences that many law firms seek. But what do they actually deliver? Are these ads effective for attracting clients? How much web traffic will they bring? Is it [...]

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Yahoo Pipes Tutorial for Feed Mixing

by Steven Matthews on June 22nd, 2008

Yahoo Pipes is a tool that we’ve covered a few times here on Slaw. And having fielded a few questions myself on its use for RSS feed mixing, I thought it might be nice to demonstrate how simple the process is with a tutorial.
What you’ll find below is pretty granular in detail, with way [...]

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Ethics & Legal Web Marketing – Never Lower Your Standards!

by Steven Matthews on April 20th, 2008

The Internet is getting big and ugly. While our personal experience is still what we make of it, web-culture is seldom more than a reflection of our greater society. We take the good along with the bad; unfortunately, when it comes to web marketing, things don’t appear to be shaping up much different.
How bad [...]

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Closed Networks & The Problem with Facebook

by Steven Matthews on February 10th, 2008

This month’s edition of Web Law Connected could be seen as a bit of a rant, but the honest intent here is to explore the underlying marketing value offered to lawyers by what has become the 800-pound gorilla of social networks – Facebook.
It’s difficult to refute the fact that Facebook is the fastest growing [...]

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Top Five Digital Landmines for Lawyers

by Steven Matthews on December 2nd, 2007

There are a number of situations where a lawyer’s personal brand can take a hit on the modern web. From an unfavourable newspaper story being permanently codified within the paper’s archives, to casual web participation showing up in the search engines for a lawyer’s name. Reputation management has quickly become a very important consideration [...]

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Thought Leadership – A Long Term Investment

by Steven Matthews on October 14th, 2007

The selling of ‘expertise’ has always been a crucial element to legal marketing. Why else would lawyers with heavy billable targets take months of their valuable time to write a book? Expertise, even more than having years of experience, is an important measure of qualification, and a tool used to grade the modern professional. So [...]

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