Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on research, writing, and practice.
Lawyers, Don’t Miss This Step in Your Marketing Plan
How is marketing a law firm different from marketing a packaged goods business? Instead of creating desire for a product, you are creating connection with people. So, it stands to reason that the basic structure of a marketing plan that say sells detergent doesn’t quite cut it for lawyers. Aside from the obvious difference in the implementation of . . . [more]