A news story on today’s (Nov 22nd) law.com email noted that apparently 58% of Am Law 200 firms use the colour blue in marketing their firm (“conveys a feeling of authority of royalty, as well as a sense of calm”). Only 2% use green (“perhaps, the study suggests, lawyers may want to shy away from such stark allusions to money.”) The impact of other popular colours (red, gray, brown) is also discussed.
Does legal research (as opposed to law generally) have a “colour”? As I survey the limited number of law books in my office and browse some legal content . . . [more] “It’s Not Easy Being Green”