Google Related Links use the power of Google to automatically bring fresh, dynamic and interesting content links to any website. Webmasters can place these units on their site to provide visitors with links to useful information related to the site’s content, including relevant news, searches, and pages.
The idea’s the same: if you put the service on your site, certain words on your site will be accompanied by a small icon which leads to a set of links that are (one hopes) relevant to the . . . [more]