We’ve all heard the saying “there is no such thing as bad publicity” – but of course we don’t take that literally.
Apparently, though, research has shown that when it comes to online reviews, negative reviews can result in more sales than positive reviews.
That was one of the points made by Mitch Joel during his keynote address on Monday at Fanshawe College’s eMarketing conference. (I spoke at one of the breakout sessions on “Digital Law”.)
He says there are two reasons for that. First, people tend to trust the business more as they feel the business is being open . . . [more]