What Matters?

What Matters is an outstanding new website from McKinsey & Company. From the site:

We began last summer by asking researchers, academics, journalists, policy makers and executives to address ten big questions, whose answers will shape our collective future. In each case, we asked our essayists to take a long view and tackle tomorrow’s trends rather than today’s headlines.

We published those essays in a print collection, also titled What Matters. But our goal was always to translate that vision to the Web, to create a place where we could continue to frame the important questions and gather a wide array of thinkers, including some from McKinsey, to address them. In addition, we wanted a place where our readers could bring their considerable wisdom to bear on these crucial issues.

As we launch What Matters online, you’ll find the scores of essays that appeared in print along with many new pieces. We’ll feature a different topic—and a related debate—every few weeks on our home page, along with extras such as podcasts, polls and videos. But the real richness of the site will come from you, our readers.

The subjects currently covered by the site:

• Biotechnology
• Climate change
• Credit crisis
• Energy
• Geopolitics
• Globalization
• Health care
• Innovation
• Internet
• Organization

Authors include Don Tapscott, Clay Shirky, Arianna Huffington, and likely many others I should know about. The articles are published as blog posts in subject each area so that comments from readers can also be posted.

Hat tip: Dose of Prose blog.