Google’s Instant Search: An Alphabet Book

As everyone connected to the real time internet is learning at this moment, Google is rolling out Instant Search. Now when you start to type, the Googleplex anticipates you in a big way, throwing up results with your very first letter — and, I should add, modifying those results as letter follows letter. This dubious benefit is not yet available on the Canadian domain, so you’ll have to go to to check it out.

Herewith, for your edification, an alphabet of what you get (at the top of your results)—at the moment:

A is for Amazon
B is for Best Buy
C is for Craiglist (Los Angeles)
D is for
E is for eBay
F is for Facebook
G is for Gmail
H is for Hotmail
I is for Ikea
J is for JetBlue
K is for Kohl’s
L is for Lowe’s
M is for MapQuest
N is for Netflix
O is for Orbitz
P is for Pandora
Q is for quotes at BrainyQuote
R is for REI
S is for Sears
T is for Target
U is for US Postal Service
V is for Verizon
W is for
X is for
Y is for Yahoo
Z is for Zillow

Now you’re one letter away from the mainstays of the good life in America. Attaboy, Google.

Oh, did I mention that you can turn this thing off?


  1. Oh great – now Google, the (al)most popular site on the net, gets to be a source of cupertinos. For a learned and often amusing discussion of the possibiilties for these automated-text errors on cell phones, see the Language log. No doubt Google will go them several degrees better.

  2. This works for me when I use Google Canada. If I type an A, a drop down menu shows up with Air Canada as the first option and if I type a B, BMO shows up. So it does work on Google Canada but it’s targeted to Canadian businesses.

  3. Isabelle, what you’re seeing isn’t the new Instant Search, but rather a “suggestion” of possible searches. The instant search development actually populates the page with search results. Try the US site and you’ll see.

  4. Simon, it doesn’t work for me on the US site because of my browser. I clicked on the Inroducing Google Instant link and it tells me that it’s not available with my browser. Apparently I need a more recent version which is why I didn’t see a difference between the Canadian and US sites.