Larry Bodine, former law firm marketing consultant known for his LawMarketing Blog, has been named the new editor-in-chief of Lawyers.com and Martindale.com. (If you are in Canada the Lawyers.com link may flip you to the Canadian site http://www.canadian-lawyers.ca/ unfortunately).
According to an article from the Law Technology News on September 16, Bodine has indicated he is going to overhaul the Lawyers.com site:
…the site could stand improvement, Bodine said. Currently its content is aggregated from other sites. “The switch that I want to make is generating our own material. You’re going to see a complete change on the homepage as soon as I can get that accomplished,” he said. Also, “I want to start putting a lot more video on that site. I’m going to make the site much more interactive. You’ll be able to ask a question, there’ll be stuff to play with. The whole idea is to get people to come to the site when they don’t have an immediate legal need.
Once he has finished re-working the Lawyers.com site, he is going to have a closer look at Martindale.com:
Bodine said he’ll work on the Martindale site after instituting the Lawyers.com rebuild. “We need to weave in and reach out to the legal marketing community … We need to do it in a way so it’s their sandbox to play in,” he explained.