Authors and Online Marketing

For authors on SLAW, you know that in today’s world, obtaining a publishing agreement with a traditional publisher means that you have to show your publisher how YOU will market and promote your own book. Those authors with a broad reach will of course be more attractive to a publisher. By the time you contact a publisher, you likely have some blog postings and perhaps print articles on your CV, but how about Twitter, Facebook, LinkedIn and other online marketing tools? What to do and where to do them? And a biggie – how much time to spend marketing rather than writing and perhaps making a living! I recommend all authors (and others interested in online marketing and publicity) take a look at the Wiley Author’s Guide to Online Marketing & Publicity.