Interest, Inform, Inspire: Presentations Are a Key Part of Business Development
One of the cornerstones of building your profile as a lawyer is to give presentations—to client groups, referral sources, and other lawyers. The objective is to showcase your expertise, alert your audience to problems they may not know they could have (and that you can solve), and ultimately bring in new business. So the impression you make when you speak has a direct bearing on future business. However, in their haste to showcase their expertise, many lawyers end up making a very poor impression.
Any communication, whether it’s an argument presented to a judge, a talk to a trade association, . . . [more]