Tips Tuesday

Here are excerpts from the most recent tips on SlawTips, the site that each week offers up useful advice, short and to the point, on technology, research and practice.

Research & Writing

Catchy Headlines and Openers
Neil Guthrie

Just as blogs get more readers than e-mails, articles with catchy headlines and enticing openers are more likely to be looked at than, well, boring ones. Here is a post from LinkedIn that illustrates the point: …

Practice

Law Firm Marketing: Finding an Online/Offline Balance
Garry Wise

There is no shortage of evangelism out there on the importance of the Internet as a platform for marketing law firms. I’ve certainly attempted to be a strong voice on this topic for well over a decade. …