Is Your Law Firm Brand Reflected in All the Right Places and Spaces?
So you’ve hired an external consultant to help you with your law firm brand. If they are any good, they’ll have worked with you not just to build a great visual brand that involves your brand identity (logo, colours and fonts), website and marketing collateral but they’ll have taken a more holistic approach ensuring that the visual brand supports a verbal brand that included the key messaging of the firm. These days prospects find their lawyers online, or if by word of mouth, verified online. If all they see and read meet their needs and expectations then often you have . . . [more]