Zero Is an Answer
A computer trainer I know well tells me that there was much discussion in his company as to whether they should charge for searches that returned no results. After great debate it was concluded that zero hits was a legitimate search result, and, as such, the company should charge for it. I think anyone who carries out research would agree with this: knowing that something has not been considered or talked about is important. The difficulty with this is knowing if zero genuinely is the answer, rather than the result of not using a relevant resource or search term. It’s . . . [more]


