The Importance of Being Nice
After speaking at the Legal Marketing Association Annual Conference in Orlando earlier this month, but before flying home, I managed to catch the event’s keynote presentation. It was delivered by Jeff Williford, a facilitator with the Disney Institute, which manages the Disney Corporation’s professional development and corporate culture. He described Disney’s disciplined approach to creating a business culture and applying it throughout the company’s 60,000-strong workforce. Law firms could stand to adopt a few of Disney’s philosophies in this regard (though maybe not the company’s custom of referring to its employees as “cast members”).
One of Jeff’s observations stood out . . . [more]
