Marketing yourself as a legal professional can be difficult. Some take an active approach, while others do little to no marketing at all. In the legal profession, marketing and advertising is always constrained by the parameters set by our law societies as to what we can and cannot say, which further exacerbates the problem.

One way that I market myself is through indirect marketing in my community. Creating connections through networking is great, but finding ways to get into a setting where others can see qualities, beyond being a good networker, that may translate into the type of lawyer you . . . [more]

In the article, “Toughen Up, Buttercup” versus #TimesUp: Initial Findings of the ABA Women in Criminal Justice Task Force, Professor Maryam Ahranjani writes about the flight of women lawyers. In her article, Professor Ahranjani cites a Canadian study by Dr. Madon. In the study, titled “The Retention of Women in the Private Practice of Criminal Law (2016)”, it is revealed that women are 141% more likely to leave private practice than women in other private practice areas.

The reasons given for the flight of women include:

• caretaking commitments,
• level of stress at work,
• emphasis on marketing and originating business,

By Daniel Standing LL.B., Editor, First Reference Inc.

The case Acumen Law Corporation v Ojanen, 2019 BCSC 1352 (CanLII) tells the story of the abrupt and acrimonious end of an articling student’s employment with a law firm. The court rejected the range of factors purported to support just cause and, in addition to ordinary damages for breach of contract, awarded the employee aggravated or moral damages because of the way she was fired. The case serves as an important reminder to employers about the seriousness of misconduct required to support just cause, and should also encourage employers to think . . . [more]

Lawyers love awards. So much so that they have become in some quarters such a questionable marketing practice that the Law Society of Ontario has special commentary for them under the Rules of Professional Conduct,

4.2-1 A lawyer may market legal services only if the marketing

(a) is demonstrably true, accurate and verifiable;

(b) is neither misleading, confusing, or deceptive, nor likely to mislead, confuse or deceive; and

(c) is in the best interests of the public and is consistent with a high standard of professionalism.

…

[3] Examples of marketing that do contravene this rule include…

(e) referring

1. Review your multi-year accessibility plans by January 1, 2020

On January 1, 2014, section 4(1) of the Integrated Accessibility Standards, Ontario Regulation 191/11 under the Accessibility for Ontarians with Disabilities Act (AODA) required the Government of Ontario, Legislative Assembly, designated public sector organizations and large organizations (50 plus employees) to have multi-year accessibility plans in place and posted on their websites (if any), and to provide the plan in an accessible format upon request.

The multi-year accessibility plan must inform and outline the organization’s strategy for preventing and removing barriers faced by persons with disabilities and also for meeting . . . [more]

The Office of the Information and Privacy Commissioner of Alberta has published guidelines on how to manage emails to minimize organizational risks and expenses that could be caused by a privacy breach. The guidelines indicate that “In light of the vast quantities of email sent and received daily by an organization, email management is not just a records management issue, but is also a necessary business process” that should be managed in accordance with records management principles and the requirements of Alberta’s access to information and privacy legislation. Although the guidance provided in this document is directed at managing emails, . . . [more]

Written wholly by Christina Catenacci, BA, LLB, LLM, and PhD candidate at the University of Western Ontario

In February 2018, the Standing Committee on Access to Information, Privacy and Ethics released a report that summarized issues and recommendations concerning the Personal Information Protection and Electronic Documents Act (PIPEDA).

The report was authored by Bob Zimmer, the Chair of the Standing Committee, and presented to the House of Commons in the first session of the 42nd Parliament.

More specifically, the report was generated following the decision to undertake a review of PIPEDA. This review began February 14, 2017; it consisted of . . . [more]

This blog post is entirely written by Christina Catenacci, BA, LLB, LLM, for First Reference Talks. Christina is currently pursuing a PhD at the University of Western Ontario with a focus on privacy law.

On August 21, 2017, the Office of the Privacy Commissioner of Canada released an informative piece regarding cookieless identification and tracking of devices. Interestingly, there is a new technique called, “fingerprinting”, which can work to enable website operators, advertising companies, and other organizations to track users – even when they clear their cookies. The document explains the implications and what people can do to protect their . . . [more]

I’ve spoken with a lot of lawyers lately who balk at the need to keep up with a constant stream of professional promotion. They are uncomfortable with hyperbole and they just want to communicate what matters.

In response, some are opting to take a more humble approach to their marketing activities. They don’t want to downplay their capabilities, but they’d like to feel more at ease with the style in which they communicate them.

If this platform sounds appealing, here are a few ways to get started.

1. First, determine if it makes business sense for your particular firm. Does it

Legal marketing has begun to run amok in many major cities in Canada.

I raised attention to this nearly 2 years ago in National Magazine, and since then the mainstream media has picked up on it as well. In particular, the Toronto Star has run a series of articles, focusing primarily on the personal injury bar. There were apparently 604 complaints about licensee advertising in Ontario between 2011-2015, over half of which were initiated by the Law Society of Upper Canada itself.

In response to this, Convocation last Friday introduced a number of changes. The first was to implement . . . [more]

The chaos south of the border has pushed many immigration & refugee issues into the limelight. Over the past few weeks, I’ve spoken to reporters from CBC, Law Times, Winnipeg Free Press, the Canadian Press and Metro News. They have asked for quotes on various topics, radio interviews and even one request for a TV interview at a time I was unavailable. For this post, I will not get into all the substantive issues of Trump’s Executive Orders and how they may impact Canada. Instead, I want to review my recent experiences with the Canadian media . . . [more]

Unbundled legal services, limited scope retainers, law à la carte, discrete task representation—whatever you want to call it—is fraught with confusion and myths about its risks. Read JP Boyd’s lucid primer post on Slaw from last year if you’re new to the subject.

At Courthouse Libraries BC, we recently teamed up with Kari Boyle to host a Family Law Unbundling Toolkit. An earlier initiative, the Family Unbundled Legal Services Project hosted by MediateBC, was specific to mediation. But that project identified the value of unbundling more family law services. The Toolkit, hosted on our website for the benefit of . . . [more]