Marketing yourself as a legal professional can be difficult. Some take an active approach, while others do little to no marketing at all. In the legal profession, marketing and advertising is always constrained by the parameters set by our law societies as to what we can and cannot say, which further exacerbates the problem.
One way that I market myself is through indirect marketing in my community. Creating connections through networking is great, but finding ways to get into a setting where others can see qualities, beyond being a good networker, that may translate into the type of lawyer you . . . [more]