One of my more recent clients is Clio, a Vancouver-based SaaS (Software as a Service) company built for web-based law practice management.
Clio’s target market is clearly set at solos and small firms, and feature wise they’re incredibly strong. They know who they want to serve, and what they want to deliver. However, like other SaaS companies, and especially within the legal market, the biggest challenge they face is how create an environment of trust.
This concept of trust is extremely important for clients both when establishing a sales proposition, but perhaps more important, in maintaining a strong . . . [more]