Loads of people writing, speaking, blogging and consulting on search engine optimization or SEO. Some of them even have good advice, but often in snippets. They just don't give the big picture on all the things that go into SEO.
Thanks to Bob Ambrogi who tweeted about the Periodic Table of SEO Ranking Factors. As a one-time student of chemistry, I think using a periodic table layout is a brilliant way of grouping very different but related things in a logical way. And don’t be scared off if the last time you saw a periodic table was when you ran screaming from your grade 12 chemistry lab.
Of the hundreds articles and blog posts I have read on SEO, this is by far the best. The SEO periodic table gives you a great overview of factors that go into on the page and off the page SEO. The 25 pages of supplemental text – The Periodic Table of SEO Ranking Factors, The Complete Guide – gives you a systematic overview of all of the things that go into SEO. It is written in language that is easy to understand.
The Complete Guide has 10 parts:
My only complaint: I wish there was an easier way to get a single printout of the ten parts of the Complete Guide. You have to link to each of the separate sections. Make sure you see them all.
Read it. Study it. Bookmark it. Favorite it. Tweet it. It is a great guide to greater visibility on the web and in social media. Thanks to the people at search engine land for this great resource.