CASL – Canada’s new anti-spam legislation – becomes law on July 1. It is a sledgehammer to kill a fly approach to spam that requires attention by almost every business and not for profit. In my view, the significant amount of time, effort, and money that it will take for legitimate businesses and not for profits to comply with the act will come nowhere close to justifying any meagre benefit.
Many business have complied, many are just waking up to it now, and many are ignoring it. It doesn’t help that the act has a broad definition of spam that goes way beyond the drugs, diets and deals emails that the average person would consider spam – then picks away at it with a myriad of convoluted exceptions. Many can’t believe that such an act was passed in the first place. But CASL is not going away any time soon. At some point someone is going to take a run at the constitutionality of it – but that could take years.
Given the significant potential sanctions for non-compliance, resistance is futile.
If you have not taken steps to comply yourself, do it now.
When you get an email requesting consent, do the sender (and yourself) a favour and grant your consent if it is something you want to keep getting. If the email is for something you don’t want, or from someone you have never heard of before that is trolling for new contacts, consider unsubscribing instead of just ignoring it – ignoring it is not the same as unsubscribing.