Canada’s online legal magazine.

About Susan Van Dyke

Since 1995 Susan has worked with dozens of law firms and thousands of lawyers across Canada. She has led small and large-scaled legal marketing projects including solo practitioner and 700-lawyer firm websites, the public relations of a domestic and an international merger of law firms, law firm name change and rebranding, strategic planning, online content marketing, advertising, and media relations. Susan was a founding board member of the Legal Marketing Association (LMA), Vancouver, served two terms as president (2008, 2009) and was the only Canadian on its international board in 2010. Susan writes for many legal management publications and speaks to organizations including the CBA, Osgoode Hall Law School, LMA Vancouver, BCLMA, MediateBC, the Pacific Legal Technology Conference and others.

Posts by Susan Van Dyke

Know When to Fold ‘Em

The Client Impact of Your Retirement

Law Firm Advertising

Small Firm Marketing: Common Questions Answered

25 Tips From the Best in Legal Marketing

Four Ways to Improve Your Marketing ROI

The Telephone – What’s Old Is New Again

What Clients Want in Their Lawyer

Reporters Are Not Your “Friends”

Structuring Your Firm’s Marketing Function

Lawyers and the Media

Business Excellence and Disney Water