Are You a “maximizer” or a “satisficer”?
This article is by Nora Rock, corporate writer & policy analyst at LAWPRO.
The last time you bought a house or searched for a rental apartment, how did you choose, and how did you feel about your choice afterward?
Psychologists studying the relationship between how we make choices and our life satisfaction have found that those who put the greatest effort into making choices are rewarded with less happiness.
In his book The Paradox of Choice, Dr. Barry Schwartz, a professor of psychology from Pennsylvania sorts decision-makers into two broad categories. “Satisficers” settle promptly on the first option that . . . [more]

