We’re halfway through 2014. How’s your practice strategy coming along?
If you’re feeling stuck, you might find inspiration in “The End of Competitive Advantage” by Columbia Business School’s Rita Gunther McGrath. McGrath’s framework makes a lot of sense for firms dealing with rapidly changing environments.
The new “playbook for strategy” outlined in McGrath’s latest research is premised on creating transient advantages versus exploiting business-as-usual to sustain historical performance. Her logic will resonate with anyone preparing firms for new realities:
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“The presumption of stability creates all the wrong reflexes. It allows for inertia and power to build up