The Friday Fillip
If a picture’s worth a thousand words ( — who coined that, anyway? perhaps one Fred R. Barnard, who, I hope, with a name like that learned to draw — ), a well designed logo is worth millions. Words and money.
Seems paradoxical, perhaps, that an image so lean, so simple should be that powerful. In part the power that these commercial glyphs have comes from the fact that they’re repeated endlessly, presumably because of some marketing equation that runs “cognition = recognition = approval = purchase”. But ubiquity is only a part of it: there’s the small matter . . . [more]
