Remember Who’s Reading Your Profile
When did you last review your website profile? Can’t remember? Then it’s out of date and not working for you.
Lawyer profiles are the most-read section on law firm websites. They are also the most readily adapted law firm marketing materials, so there’s no excuse for letting them languish. If you’re submitting a proposal to, or meeting with, a prospective new client, you can tailor your profile to suit that client’s needs. A profile is a work in progress, like a will.
Like any other piece of good writing, your profile should keep the reader in mind. There’s a very . . . [more]


