Online Display Advertising Grows Up
Online display ads (a.k.a. “banner ads”) have been seen for most of their short existence as a kind of marketing table scrap of the modern age, an unloved byproduct created alongside the explosive growth of websites. It took about a day (circa 1997 or so) for the initial novelty to wear off of seeing something whirring or flashing on the corner of your screen while you were trying to read an article, after which banner ads simply became part of the online landscape that we grudgingly learned to live with. Their value in the marketplace limped along accordingly. Frequently, publications . . . [more]
