Are Law Firms’ Tweets Impermissible Advertising
The Law Society of Upper Canada publishes Practice Management Guidelines that include advice on the use of technology. Section 5.8.4 of the Guidelines say that the following practice is “not compatible with the public interest, the best interests of the profession or the administration of justice”:
advertisement of professional services using electronic media where the advertisement is directly and indiscriminately distributed to a substantial number of newsgroups or electronic email addresses.
This is clearly aimed at spam. However, a recent overview of technology and legal ethics* said that lawyers should also consider
. . . [more]whether the circulation of links via mechanisms such
