Beijing Olympics: Corporate Sponsors Risk Black Eye
The international NGO Human Rights Watch recently published a report on the upcoming Beijing Summer Olympics that states that the “corporate sponsors of the Olympics risk lasting damage to their brands if they do not live up to their professed standards of corporate social responsibility by speaking out about the deteriorating human rights situation in China.”
The report targets the 12 highest-level corporate benefactors of the Beijing Games, known as the TOP sponsors (“The Olympic Partner”): Atos Origin, Coca-Cola, General Electric (GE), Manulife (parent company of John Hancock), Johnson & Johnson, Kodak, Lenovo, McDonald’s, Omega (Swatch Group), Panasonic (Matsushita), Samsung, . . . [more]


