Marketing in the Olympic Wake: Part II, the Gift of Yoga
My earlier post looked at Lululemon Athletica’s tongue-in-cheek special edition clothing line, named the “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition.” The launch of that campaign invited a scolding from the Vancouver Olympic Organizing Committee (VANOC) and tiptoed through the provisions of the Olympic and Paralympic Marks Act (OPMA).
Luluemon reportedly seeks to increase its brand exposure and will offer the gift of yoga to Vancouver – and all its visitors – during the Olympics. However, its joint press release with yoga-centre operator Yyoga does not mention the word OLYMPIC, or WINTER, or . . . [more]
