New UK Culture Secretary Ben Bradshaw is expected to announce later this week a three-month consultation process over lifting the ban on product placement in television programming in the UK. The move responds to plunging advertising revenues in the broadcast sector, and is a reversal of position from that of the previous Culture Secretary, Andy Burnham. Expect debate over the need to find alternative revenue sources for programming, and the erosion of programming quality, creative independence, and the public’s trust due to the blurring of advertising messaging and content.
Under current rules, programmes can show products used as props, but . . . [more]