A recent InformationWeek article explores 7 key questions organizations must ask themselves about investing in social networking in 2010. The important questions include:
- Is it necessary to have a corporate policy around social networking? Yes. It must be short, simple, and clear.
- Which way works best? Definitely get involved with the 4 dominant social networking players: Facebook, Twitter, YouTube, and LinkedIn. Maintain a four-pronged public networking strategy. Its also recommended that companies build a dual social media strategy that incorporates homegrown online communities with an involvement with the key public social networks.
- Where’s the ROI? Don’t think of social networking