archive for the ‘Columns: Legal Marketing’ category



How Google Plus Is Shaking Up Social Media and Why It Matters

by Doug Jasinski

Friday, February 3rd, 2012

It’s not news that social media has taken the web by storm. At the time of writing, six of the top ten websites in Canada (by my count) are social… [more]

Small Talk Is a Big Opportunity: How to Work a Room

by Margaret McCaffery

Friday, January 27th, 2012

Do you rank attending law firm social events right down there on the popularity scale below having a root canal? If so, you’ll identify with a young lawyer in one… [more]

How to Avoid Resource-Draining One-Off Marketing Activities

by Susan Van Dyke

Friday, January 13th, 2012

Many firms and lawyers alike still approach marketing as a task on a to-do list. Get carpets replaced, schedule articling student interviews, get a marketing speaker for the associates…
Marketing… [more]

Legal Business Development: Embrace Uncertainty With Certainty

by Paula Black

Tuesday, January 10th, 2012

Uncertainty… is a lawyer's discomfort. When I sit down with clients and ask them to "project how many cases this business development initiative could produce," they squirm in their seats.… [more]

Content Curation for Marketing

by Heather Colman

Wednesday, January 4th, 2012

I attended an interesting webinar on “Content Curation on the Social Intranet.” given by Shel Holtz of Holtz Communication + Technology on December 13th.  While the concept is not new… [more]

Web Law Predictions for 2012

by Steven Matthews

Monday, December 19th, 2011

Creating an annual roundup of legal web technology predictions was never on my personal "to do" list. Rather, it was an accidental offering started here at Slaw a few years… [more]

Sponsorships: Waste of Time and Money or Essential to Good Client Relationships?

by Margaret McCaffery

Thursday, December 15th, 2011

This scenario will be familiar to any marketing staffer in a large law firm: the phone rings and it's someone asking why you haven't sent them the firm logo for… [more]

The Next New Thing: “Remarketing”

by Doug Jasinski

Friday, December 9th, 2011

If at first you don’t succeed, try and try again. That is the old-fashioned premise behind a relatively new web marketing strategy known as remarketing or retargeting. And if you… [more]

Maximize Your Content Marketing: Get New Traffic From Old Content

by Allison C. Shields

Tuesday, November 29th, 2011

I like to encourage lawyers to ‘repurpose.’ Repurposing is using what you have already done (including legal work) in new and different ways to attract the attention of a new… [more]

The Initial Prospect Meeting

by Mark Hunter

Wednesday, November 23rd, 2011

Lawyers know best. It must be true otherwise they wouldn’t always be asking for marketing material to give to a prospect prior to the first meeting.
Marketing people are regularly… [more]

Revisiting PDFs for Law Firm Websites & Mobile Publishing

by Steven Matthews

Wednesday, November 16th, 2011

Most law firms have a history of using Adobe’s Portable Document Format (PDF) to distribute their brochures, papers and longer written pieces. That practice matches what web usability experts have… [more]

Reporters Are Not Your “Friends”

by Susan Van Dyke

Wednesday, November 2nd, 2011

If you have “friended” a reporter on Facebook you could potentially see one of your “private” photos published in a mass media publication. It happened to my client.
A recent… [more]

SlawTips      

SlawTips Top 10 Financial Errors: #9 Avoid Having a Written Office-Sharing or Partnership Agreement
Thursday, February 9

Max Amsterdam once said: “Business is the art of extracting money from another man’s pocket without resorting to violence.” The purpose of having a written agreement between all … »»

Practice

SlawTips Open Access Journals
Wednesday, February 8

There is good leagal content that doesn’t necessarily come in the neat packages that we usually look in.  Though our commercial legal database subscriptions have linked, vetted, edited, and easily. […] »»

Research

SlawTips Use join.me to Get on the Same Page Across the Web
Wednesday, February 8

When you need to collaborate on a document displayed on your screen, it’s great to have a colleague from down the hall come into your office and look over your … »»

Technology

noted on Slaw    

MLB Selected Case Summaries    

These summaries of selected recent cases are provided each week to Slaw by Maritime Law Book.
More information.

  • Banks and Banking - Liability of banks to third parties - Negligence - General

    The plaintiffs were the former shareholders of a company that failed. They sued the defendant bank alleging that it breached its contract with the company and the plaintiffs and breached a duty ...

  • Actions - Cause of action - General principles - New or extended cause of action - Opening of floodgates

    The plaintiff and defendant worked at different branches of the same bank. The defendant’s common-law husband was the plaintiff’s ex-husband. Over a four year period, the defendant ...

  • Aliens - Definitions and general principles - Immigration consultants

    The Canadian Society of Immigration Consultants (CSIC) had been designated as the sole regulatory body of immigration consultants in Canada from 2004 until June 2011. On June 30, 2011, Bill C-35 came into force, which significantly amended ...

  • Criminal Law - Sexual offences, public morals and disorderly conduct - Public morals - Obscenity - Possession of child pornography

    The accused was convicted of making child pornography available and two counts of possession of child pornography (see [2010] Sask.R. Uned. 197). Subsequently, he was sentenced ...

  • Criminal Law - Procedure - Charge or directions - Jury or judge alone - Directions regarding pleas or evidence of witnesses, co-accused and accomplices

    Rowe was convicted by a jury of five offences. He appealed.

    The Ontario Court of Appeal allowed ...

  • Narcotic Control - Offences - Possession - General

    The accused wished to access marijuana for medicinal purposes but did not have an authorization to possess marijuana issued under the Marihuana Medical Access Regulations. He was notified that a package of marihuana addressed to him had been ...

  • Narcotic Control - General - Legislation - Exemptions - Medicinal marijuana

    McCrady, who had an application pending under the Marihuana Medical Access Regulations (MMAR) to possess and grow marijuana, was convicted of possession of marijuana (Controlled Drugs and Substances Act (CDSA), s. 4(1)). Hearn pleaded guilty ...

  • Criminal Law - Sentence - Trafficking in hashish or marijuana (incl. possession for purposes of trafficking)

    The accused pleaded guilty to one count of possession of marijuana for the purpose of trafficking. He was sentenced to 30 days’ imprisonment to be served intermittently and 11 months’ ...

  • Municipal Law - Powers of municipalities - Particular powers - Imposition and collection of taxes or fees 

    Catalyst Paper Corp. operated a paper mill in the District of North Cowichan. Catalyst objected to the tax rate that it paid compared to residential ratepayers. In 2009, the ...


law foundation icon

The re-development
of Slaw is assisted by
a grant from the
Law Foundation of Ontario

TalkLaw/ParLoi    

This is a listing of a few upcoming events in Canada of interest to lawyers, law students, legal librarians, and others involved in the practice of law.

Clicking on any event in the list below will give you access to more information and to links allowing you to see the full entry and to add the event to your own calendar.

Click this link for a fuller version of the TalkLaw/ParLoi calendar of events and for instructions as to how to add events and calendars to your own calendar.

Switch to our mobile site