Genie Tyburski at The Virtual Chase (an excellent site, by the way) reports on a January 13, 2006 article in Nature by Michael Hopkin entitled “Web Users Judge Sites in the Blink of an Eye“. The article reports on a study from Carleton University that flashed websites in front of volunteers who were asked to then rank the sites based on visual appeal. The study found that volunteers were able to make impressions about the websites in 50 milliseconds!
On her site, Genie makes a good point that information professionals need to be aware that many users may . . . [more]