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Xerox Seeks New Image
Xerox, a company that’s been part of your daily life for seemingly ever, is fed up with our thinking “copy” when we hear their name. (Hell, I still use xerox as a verb.) They do many more things than make copiers and want “a brand identity that reflects the Xerox of today,” as their vice-president of advertising says. So they’ve ditched the capital X and now will use this new logo:
I can’t say I’m impressed by the ball thingy. The 3-D look that’s popular nowadays will soon be out — if it isn’t already — and weren’t we using shiny balls with that light glinting way back at the dawn of the web? The only thing missing is a drop shadow. Like the lowercase xerox though.
Coudal Partners points out an amusing similarity between the Xerox cricket ball logo and that on the flag of Kyrgyzstan.
I had found that Kyrgyz Flag similarity too.