Using Web Technology to Boost a Law Practice

Attorney Sergei Lemberg, the head of Lemberg & Associates, LLC and who specializes in “lemon law“, has a practical guest blog post over at the Virtual Law Practice blog worth reading. He talks about how he uses newer Web technologies to get work done, collaborate with clients, and advertise his practice.

Some highlights:

I have clients from all over the country and rarely see them in person. I use VOIP for my office phone system for onsite and off-site staff, which gives the impression of everyone being under the same roof. I also take advantage of the Web-based Google Docs application for online collaboration, and share practice management software using Citrix.

But one of the most useful tools for building my practice is the Internet itself. I’m a Google AdWords advertiser, and run my AdWords ads in multiple jurisdictions to obtain a highly targeted but diverse clientele. I’ve also used that cornerstone of Web 2.0, blogging (and guest blogging!), to extend the reach of my practice.

I am adding this to the mounting evidence that the Internet and Web 2.0 and related technologies can allow small firms to compete with larger ones if they know their way around the tools.

Thanks to Laurie Mapp of Halo Secretarial Services for pointing it out via Twitter.