140 Characters of Defamation

[HT to Chicago Bar Tender] Anatomy of a Twitter lawsuit:

  • One 140 character tweet, reading: “You should come anyway. Who said sleeping in a mouldy apartment was bad for you? Horizon realty thinks it’s okay”
  • Side note: account in question was public, with twenty total followers.
  • Realty Co. takes exception, and replies with a $50k defamation suit.
  • And… the heavy-handed response goes viral (84 media stories & growing strong) causing more damage than ever imagined.

Chalk up another vote for the “do nothing” response. :)


  1. Horizon Realty’s response is now available via Mashable.

    Ben Parr says,

    We’re pretty sure Horizon Realty lost a lot more than $50,000 from this Twitter backlash.