Social Media Briefing Papers

Finding something on Social Media 101 for the right audience can at times be a challenge. There are plenty of basic documents for business, marketing and Public Relations. But what about lawyers, librarians and others? What if your audience does not care about “building a strategy” but just wants to know what social media is and how it is used?

On a recent hunt for just such material, I came across a nice briefing series from the Canadian Library of Parliament written last year. The series includes five publications on selected topics:

I like that these papers have a neutral tone (not “selling” one way of thinking), provide historical context, and give some excellent links for further reading. While some of the numbers may get out out of date, especially the first two in the series create a nice jumping off point.

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