Marketing of Philanthropic Activities
Marketing of philanthropic activities is not a new concept and now appears to be the norm for most law firms with their involvement in various charitable campaigns, fundraising events and pro bono work. What is surprising is the low profile these activities have on law firm websites and the lack of a consistent approach within the profession. An informal survey of 15 large to mid-size law firm websites found Corporate Responsibility under the following sections:
- “About Us” section – 10 sites
- “Student Recruitment” section – 4 sites
- “Home Page” – 1 site had a direct link on its home page
