Cronut May Have IP Issues as Well

In the wake of the 150 illnesses at the Canadian National Exhibition (CNE) recently, you’d think the Cronut is a name that vendors would avoid like the staphylococcus aureus toxin plague.

From the outset the Cronut name has been closely protected by its inventors in Soho, New York. Dominique Ansel Bakery, which created the Cronut in May 2013, has provided legal notices to American bakeries selling products with the same name, and they were not pleased when Toronto’s Le Dolci Bakery and Epic Burger announced they would be selling their dish at the CNE.

But Dominique Ansel may have other competition in its wake. The Toronto Star reports that the Canada Bread Company filed a trademark application for “Cronut” in July 2013.

Ansel is reported as stating,

The rush for these additional parties to try to claim the trademark is based on nothing more than profit-seeking incentives and are done in bad faith.

You’d think they’d be sick of the fighting already, but apparently there’s still some beef to be had with that croissant.