Social Law Firm Index Released
Last week consulting firms Above the Law and Good2BSocial released their joint Social Law Firm Index ranking the Am Law 50 law firms’ social media presence. Ranking was compiled in terms of:
- Reach – “total number of unique people who had an opportunity to see the firm’s content.”
- Engagement – “actual interaction with the firm’s content via social media.”
- Owned media – “An assessment of the firm’s own site (including microsites) based on, among other things, the proportion of non-promotional content, frequency of updates, and shareability of content.”
Access to the Index is free, but you will need to . . . [more]